Terms of Service

Effective date: August 17, 2026

These terms are an agreement between PAXST LLC ("we," "us") and the business using OhLocal (the "Service") — "you." By creating an account or using the Service, you accept them. If you are accepting on behalf of a business, you confirm you have the authority to bind it.

We have written these in plain English on purpose. The unusual parts — the acceptable-use rules, the compliance-by-design section, and the printed-codes promise — exist to protect your business as much as ours, and they are explained rather than buried.

1. Accounts

• You must provide accurate information and keep it current.
• You are responsible for activity under your account and for keeping credentials secure. Tell us immediately at hello@ohlocal.co if you suspect unauthorized access.
• You must be at least 18 and using the Service for a business, not as a consumer.
• One account can hold multiple locations; every location must be a business you own or are authorized to manage. Connecting a platform profile you are not authorized to manage is a breach of these terms.

2. Plans, billing, and refunds

• Tiers: Free, Starter, Growth, and Multi (a multi-location plan with a base fee plus a per-location fee). Current prices and what each tier includes are listed on the pricing page, which is part of these terms.
• Billing is handled by Stripe, monthly or annually, and renews automatically until you cancel. Cancel any time from your account settings; cancellation takes effect at the end of the current billing period. We do not do cancellation phone calls, retention flows, or exit surveys you must complete — the button works.
• Annual plans are billed upfront for the year (two months free versus monthly). We will remind you by email before each annual renewal.
• Refunds: We do not offer refunds; when you cancel, the Service remains available through the end of the period you already paid for (monthly or annual), except where a refund is required by applicable law.
• Price changes apply from your next renewal, never mid-cycle, and we will give you at least 30 days' notice.
• Taxes are your responsibility where applicable and are added at checkout where required.
• If a payment fails, we will retry and notify you. Extended non-payment downgrades the account to Free; it does not delete your data, and your contact list remains exportable (Section 6).

3. Acceptable use — the review-integrity rules

This section matters more than any other. The review platforms (Google, Yelp, TripAdvisor, Facebook) publish strict policies on how reviews may be solicited, and the FTC's Consumer Reviews and Testimonials Rule (16 CFR Part 465) makes some violations a matter of federal law. Breaking these rules can get a business's listing suppressed, its reviews deleted, or a public warning posted on its profile. You may not use the Service — or combine the Service with anything else — to:

1. Gate or filter review requests by sentiment. Every customer must see the same review options in the same order. No sending review links only to happy customers, and no "how was it?" screen that routes unhappy customers away from public review options while showing them to happy ones.
2. Offer any incentive in exchange for a review. No discounts, freebies, entries, or perks conditioned on leaving a review — good, bad, or any at all. (Incentives for joining your mailing list are fine, and the Service supports them; they are never presented alongside a review ask.)
3. Solicit reviews on Yelp. Yelp prohibits all review solicitation, even a polite ask. The Service never shows Yelp to your customers, and you may not add it back through any side channel while directing customers through the Service.
4. Pressure customers to review on premises. No standing over someone while they scan, no shared devices or kiosks for leaving reviews, no staff instructions to watch it happen. Printed materials are designed to leave with the customer; use them that way.
5. Fake or misrepresent. No reviews of your own business, no reviews written by you or your staff posing as customers, no impersonation, and no using the Service on a business you don't control.

Additionally, you may not: resell or white-label the Service without a written agreement; probe, scrape, or reverse-engineer it; use it to send spam or any email without valid consent; or use it for anything unlawful.

You may not email people through the Service using purchased, rented, or third-party lists — consent must have been given to your business. For marketing email you initiate through the Service, you are the 'sender' under CAN-SPAM: you are responsible for truthful content, non-deceptive subject lines, and providing the valid physical postal address that appears in your emails. We provide and honor the unsubscribe mechanism for you and apply suppressions automatically.

Violating this section is grounds for suspension or termination (Section 12). We would rather warn than suspend, and for a first accidental violation we normally will — but conduct that puts listings at risk, ours or other customers', can be stopped immediately.

4. Compliance by design

The rules in Section 3 are not just written here — they are enforced in the software itself. The Service's servers reject sentiment-based routing, never pre-fill or suggest review text, never present Yelp as a customer destination, attach incentives only to newsletter signup screens with no review ask present, and apply reply guardrails for medical-adjacent businesses. There is no admin setting, support ticket, or paid tier that turns these off.

This is a feature, not a limitation. It means you cannot accidentally configure your account into something that endangers your own listing, and it means every business on the platform can truthfully say its review flow is compliant. Attempting to circumvent these controls — modifying links, intercepting redirects, wrapping the Service's flows inside a non-compliant flow of your own — is a material breach of these terms.

5. AI-generated content

The Service uses large-language-model AI to draft review replies and to generate insights from your reviews.

• Drafts are drafts. Nothing is ever published to any platform without your explicit approval of the specific text. There is no auto-publish.
• You are responsible for what you publish. Once you approve a reply, it is your statement, made by your business, under your name. Review every draft before approving it.
• AI can be wrong. Drafts may contain errors, awkward phrasing, or claims that don't fit the situation. Insights are analytical suggestions, not guarantees — we do not promise that following them will improve your ratings, revenue, or anything else.
• Guardrails help; they don't transfer responsibility. For medical-adjacent businesses the Service blocks reply language that would confirm a reviewer's patient status. These checks reduce risk; they do not make us your compliance department, and legal responsibility for your published content stays with you.

One related disclosure about the private-feedback side of the Service: Anonymous feedback reaches you on a deliberate, randomized delay and may be batched with other submissions — this protects the sender's anonymity and is not configurable.

Protected health information

The Service is not designed for protected health information (PHI). PAXST LLC is not a HIPAA business associate and does not sign business associate agreements. Do not submit PHI to the Service — not in reviews you import, replies you draft, notes, or feedback. If you are a HIPAA covered entity, you are responsible for ensuring your use of the Service does not involve PHI. The medical-vertical reply guardrails described in Section 5 are a safety feature, not a compliance certification.

6. Your data is yours

• Your contact list belongs to you. Export is available at all times, on every tier including Free, with no gate, delay, or fee. This survives downgrades, payment failures, cancellation, and termination — for as long as your data exists, including through the full post-cancellation export window (Section 12).
• Your business data belongs to you. A full export of your account is available on request.
• Review content belongs to its authors and the platforms it was posted on. We display it under their API terms; where a platform requires attribution (TripAdvisor does), it appears and may not be removed.
• Our license from you is narrow: you grant us the right to host and process your data solely to provide the Service, as described in the Privacy Policy. We do not use your customer list for our own marketing and we never sell it.
• In return, one warranty from you. You warrant that you own or have the legal right to provide every piece of data you bring into the Service — including your customers' contact information — and that you are authorized to connect every business profile you connect.
• Feedback you send us about the Service (feature ideas, bug reports) we may use freely, without obligation.

7. Printed codes survive cancellation

Businesses print our QR codes on cards, table tents, and receipts. Those objects outlive subscriptions, so we make this commitment: if you cancel, your printed codes keep resolving. A customer who scans a card from a canceled account still lands on a working page with your review destinations. Keeping printed codes resolving is a design commitment that survives cancellation and termination, subject only to Section 8's availability terms. Dashboards, analytics, email sending, and all other paid features end with the subscription; the redirect does not.

If the Service itself is ever discontinued, we will give at least 90 days' notice and provide a way to retarget or gracefully retire active codes.

8. Service availability and third parties

We aim to keep the Service available at all times, but provide no uptime guarantee. Planned maintenance will be announced when practical.

Parts of the Service depend on third-party platforms and APIs — Google, TripAdvisor, Facebook, Yelp, data providers, email delivery, AI providers. Their availability, quotas, pricing, and policies are outside our control, and features that depend on them may be limited, delayed, or discontinued if a third party changes or revokes access. We will communicate material changes and adapt where we reasonably can, but we are not liable for what a platform does to its own API.

Neither party is liable for delay or failure caused by events beyond its reasonable control — natural disasters, war, terrorism, riots, labor disputes, internet or utility failures, pandemics, or government action — except for your obligation to pay for service already delivered.

9. Intellectual property

The Service — its software, design, and content we created — belongs to PAXST LLC and its licensors. These terms give you a limited, non-exclusive, non-transferable right to use it while your account is in good standing. You keep all rights to your own data (Section 6). Neither of us gets the other's trademarks.

10. Disclaimers

This is the standard legal disclaimer every software contract carries; in short, we cannot guarantee outcomes, and here is the formal version:

THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE." TO THE FULLEST EXTENT THE LAW ALLOWS, WE DISCLAIM ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT. WE DO NOT WARRANT THAT THE SERVICE WILL BE UNINTERRUPTED OR ERROR-FREE, THAT REVIEWS WILL IMPROVE, THAT REPLIES WILL PRODUCE ANY OUTCOME, OR THAT ANY PLATFORM WILL TREAT YOUR LISTING FAVORABLY.

Indemnification

If a third party brings a claim against PAXST LLC arising from content you publish through the Service, data you had no right to provide, profiles you had no authority to connect, or your breach of Section 3, you agree to defend us against that claim and cover the resulting costs, damages, and reasonable legal fees. We will notify you promptly and let you control the defense, provided you do not settle in a way that admits fault on our behalf without our consent.

11. Limitation of liability

TO THE FULLEST EXTENT THE LAW ALLOWS: NEITHER PARTY IS LIABLE TO THE OTHER FOR INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, OR FOR LOST PROFITS, REVENUE, OR DATA; AND OUR TOTAL LIABILITY UNDER THESE TERMS IS CAPPED AT THE AMOUNT YOU PAID US IN THE 12 MONTHS BEFORE THE EVENT GIVING RISE TO THE CLAIM (OR $100 IF YOU ARE ON THE FREE TIER). These limits do not apply to your breach of Section 3 (acceptable use), either party's willful misconduct, or anything that cannot be limited by law.

12. Suspension, termination, and the export window

• You may cancel at any time, effective at the end of the billing period.
• We may suspend or terminate your account for material breach of these terms. For most breaches we will notify you and give you a chance to fix it. For Section 3 conduct that is actively endangering listings, or for fraud or abuse, suspension can be immediate.
• Export window: after cancellation or termination for any reason, your data — including a full account export and your contact list — remains exportable for 90 days. We will not use termination to hold your list hostage; the contact export works until the window closes and the data is deleted per the Privacy Policy.
• The printed-codes commitment (Section 7) survives cancellation and termination.
• Sections that by their nature should survive (data ownership, disclaimers, liability limits, governing law) survive termination.

13. Changes to these terms

We may update these terms. For material changes we will give you at least 30 days' notice by email before they take effect. Continued use after the effective date is acceptance. If you don't accept a change, cancel before it takes effect and Section 12's export window applies.

14. Governing law and disputes

These terms are governed by the laws of Minnesota, without regard to conflict-of-laws rules. Any dispute arising from these terms or the Service will be brought exclusively in the state or federal courts located in Minnesota, and both parties consent to their jurisdiction and venue.

15. Miscellaneous

These terms plus the Privacy Policy and pricing page are the entire agreement. If a provision is unenforceable, the rest stands. Our failure to enforce a provision is not a waiver. You may not assign these terms without our consent; we may assign them as part of a merger or sale of the business, in which case the commitments in Sections 6 and 7 travel with the assignment.

16. Contact

PAXST LLC 7362 University Ave NE Ste 310-5 #114, Fridley, MN 55432, United States hello@ohlocal.co