Terms of Service

Effective date: August 20, 2026

These terms are an agreement between PAXST LLC ("we," "us") and the business using Oh Local (the "Service") — "you." By creating an account or using the Service, you accept them. If you are accepting on behalf of a business, you confirm you have the authority to bind it.

We have written these in plain English on purpose. The unusual parts — the acceptable-use rules, the compliance-by-design section, and the printed-codes promise — exist to protect your business as much as ours, and they are explained rather than buried.

1. Accounts

• You must provide accurate information and keep it current.
• You are responsible for activity under your account and for keeping credentials secure. Tell us immediately at info@ohlocal.co if you suspect unauthorized access.
• You must be at least 18 and using the Service for a business, not as a consumer.
• One account can hold multiple locations; every location must be a business you own or are authorized to manage. Connecting a platform profile you are not authorized to manage is a breach of these terms.

2. Plans, billing, and refunds

• Tiers: Free, Starter, Growth, and Multi (a multi-location plan with a base fee plus a per-location fee). Current prices and what each tier includes are listed on the pricing page, which is part of these terms.
• Billing is handled by Stripe, monthly or annually, and renews automatically until you cancel. Cancel any time from your account settings; cancellation takes effect at the end of the current billing period. We do not do cancellation phone calls, retention flows, or exit surveys you must complete — the button works.
• Annual plans are billed upfront for the year (two months free versus monthly). We will remind you by email before each annual renewal.
• Refunds: We do not offer refunds; when you cancel, the Service remains available through the end of the period you already paid for (monthly or annual), except where a refund is required by applicable law.
• Price changes apply from your next renewal, never mid-cycle, and we will give you at least 30 days' notice.
• Taxes are your responsibility where applicable and are added at checkout where required.
• If a payment fails, we will retry and notify you. Extended non-payment downgrades the account to Free; it does not delete your data, and your contact list remains exportable (Section 6).

3. Acceptable use — the review-integrity rules

This section matters more than any other. The review platforms (Google, Yelp, TripAdvisor, Facebook) publish strict policies on how reviews may be solicited, and the FTC's Consumer Reviews and Testimonials Rule (16 CFR Part 465) makes some violations a matter of federal law. Breaking these rules can get a business's listing suppressed, its reviews deleted, or a public warning posted on its profile. You may not use the Service — or combine the Service with anything else — to:

1. Gate or filter review requests by sentiment. Every customer must see the same review options in the same order. No sending review links only to happy customers, and no "how was it?" screen that routes unhappy customers away from public review options while showing them to happy ones.
2. Offer any incentive in exchange for a review. No discounts, freebies, entries, or perks conditioned on leaving a review — good, bad, or any at all. (Incentives for joining your mailing list are fine, and the Service supports them; they are never presented alongside a review ask.)
3. Solicit reviews on Yelp. Yelp prohibits all review solicitation, even a polite ask. The Service never shows Yelp to your customers, and you may not add it back through any side channel while directing customers through the Service.
4. Pressure customers to review on premises. No standing over someone while they scan, no shared devices or kiosks for leaving reviews, no staff instructions to watch it happen. Printed materials are designed to leave with the customer; use them that way.
5. Fake or misrepresent. No reviews of your own business, no reviews written by you or your staff posing as customers, no impersonation, and no using the Service on a business you don't control.

Additionally, you may not: resell or white-label the Service without a written agreement; probe, scrape, or reverse-engineer it; use it to send spam or any email without valid consent; use it in a way that breaches the terms of any platform you connect; or use it for anything unlawful. Compliance with the laws and professional rules that apply to your business is yours (Section 5A), and the Service's automated controls do not discharge it.

You may not email people through the Service using purchased, rented, or third-party lists — consent must have been given to your business. For marketing email you initiate through the Service, you are the 'sender' under CAN-SPAM: you are responsible for truthful content, non-deceptive subject lines, and providing the valid physical postal address that appears in your emails. We provide and honor the unsubscribe mechanism for you and apply suppressions automatically.

Violating this section is grounds for suspension or termination (Section 12). We would rather warn than suspend, and for a first accidental violation we normally will — but conduct that puts listings at risk, ours or other customers', can be stopped immediately.

4. Compliance by design

The rules in Section 3 are not just written here — they are enforced in the software itself. The Service's servers reject sentiment-based routing, never pre-fill or suggest review text, never present Yelp as a customer destination, attach incentives only to newsletter signup screens with no review ask present, and apply reply guardrails for medical-adjacent businesses. There is no admin setting, support ticket, or paid tier that turns these off.

This is a feature, not a limitation. It means you cannot accidentally configure the review-collection flow into something that endangers your own listing. It is not a statement about everything else you do: these controls cover the flow the Service operates, not the content you approve, the claims you make, or the law that applies to your profession (Sections 5 and 5A). Attempting to circumvent these controls — modifying links, intercepting redirects, wrapping the Service's flows inside a non-compliant flow of your own — is a material breach of these terms.

5. AI-generated content, recommendations, and your duty to check them

Large parts of the Service are generated by artificial intelligence: reply drafts, insights, recommended actions, listing- and website-health findings, competitor and local-standing analysis, audit grades, and the writing-voice profile used to draft in your style. This section is about all of it, not just replies.

The rule, in one sentence

We give you tools; deciding what is appropriate, accurate, and lawful for your business is your job, and it stays your job. We are a software provider — not your lawyer, compliance officer, marketing agency, or professional adviser.

Nothing publishes without your approval

• Drafts are drafts. No reply is published to any platform unless you approve that specific text.
• Approval is the authorization to publish. Once you approve a reply, the Service may publish it for you shortly afterwards, on a deliberately spaced schedule that avoids sending a burst of replies to a platform at once. Approving is therefore the moment to be certain — treat it as pressing send, because after it the reply may go live within minutes and without a further prompt.
• What you publish is your statement, made by your business, under your name, to the public.

AI output can be wrong, and can be unlawful for you

AI drafts and recommendations are produced by statistical models. They can be inaccurate, out of date, internally inconsistent, or plainly wrong. They can state things about your business that are not true, promise things you never agreed to, misread a review, or mistranslate. Where a review is not in English, drafts are generated in the reviewer's language and translation may be imprecise.

More importantly:

AI-generated replies and recommendations may not comply with the laws, regulations, ordinances, licensing or professional-conduct rules, industry codes, or platform policies that apply to your business, your profession, or your location — including HIPAA and other health-privacy laws, state consumer-protection and advertising rules, and the terms of the review platforms themselves. We do not review the Service's output against the law that applies to you, and we are not able to. Checking every reply and every recommendation before you publish or act on it is your responsibility.

This applies with particular force in a regulated field — healthcare and medical aesthetics, legal, financial, real estate, childcare, food safety, or any licensed trade. If your profession restricts what you may say publicly about a client, patient, matter, or outcome, those restrictions are yours to apply. The Service does not know them.

Recommendations are not professional advice

The Service measures things and prescribes changes: fix these listing fields, answer these reviews, put this on your website, set expectations about that. These are operational suggestions generated from public data and your own account. They are not legal, medical, regulatory, tax, accounting, employment, or other professional advice, and they are not a substitute for advice from someone qualified to give it. We do not promise that following any recommendation will improve your ratings, rankings, traffic, revenue, or anything else. Acting on a recommendation is your decision, made at your risk, and you should get professional advice where the subject calls for it.

Guardrails help; they do not transfer responsibility

The Service applies automated checks to reply text — most notably, for medical-adjacent businesses it blocks drafts that would confirm a reviewer's patient status or reference their treatment. These checks are pattern-based safety features designed to catch common mistakes. They are not exhaustive, they are not a compliance review, they are not a certification, and they cannot be relied on as one. Text that passes them may still be unlawful, unwise, or damaging in your situation. Your review before approving is the control that matters; ours is a backstop behind it.

Protected health information

The Service is not designed for protected health information (PHI). PAXST LLC is not a HIPAA business associate and does not sign business associate agreements. Do not submit PHI to the Service — not in reviews you import, replies you draft or approve, notes, actions, or feedback. If you are a HIPAA covered entity or a business associate of one, you are responsible for ensuring your use of the Service does not involve PHI — including in the replies you approve for public posting — and for your own HIPAA compliance program generally. The medical-vertical reply guardrails described above are a safety feature, not a compliance certification and not a substitute for that program.

The measurements, too

Scores, grades, rankings, health checks, competitor comparisons, and review data are assembled from public listings, third-party data providers, and automated scans. They may be incomplete, delayed, sampled, or wrong, and platforms change what they publish without notice. Treat them as indications to investigate, not as findings of fact, and verify anything you are going to rely on.

One related disclosure

On the private-feedback side of the Service, anonymous feedback reaches you on a deliberate, randomized delay and may be batched with other submissions. This protects the sender's anonymity and is not configurable.

5A. Your responsibilities

Beyond the review-integrity rules in Section 3, these are yours, and they are not ours:

• Lawfulness of your use. Complying with every law, regulation, and professional rule that applies to your business — advertising and consumer-protection law, health-privacy law, employment law, accessibility requirements, and the rules of any licensing body you answer to.
• Everything you publish. All content you approve, publish, or send through the Service, whether you wrote it, we drafted it, or a model generated it.
• Your platform accounts and their terms. Your relationships with Google, Facebook, TripAdvisor, Yelp, and any other platform are yours. You are responsible for complying with each platform's terms on your own account, and for what a platform decides to do about your listing.
• Your contacts and your email. Having a lawful basis to hold every contact record, honoring opt-outs, and complying with CAN-SPAM, TCPA, CASL, GDPR, and anything else that applies to your messages — including after you export the list and use it elsewhere, which we neither see nor control.
• Content you supply. Your logo, business description, landing-page copy, offers, and anything else you upload or publish through the Service, including having the rights to use it.
• Your own records. Keeping copies of whatever you need to keep. Exports are always available (Section 6); we are not your system of record.
• Deciding. Every judgment call the Service surfaces — what to reply, what to change, what to ignore — is yours.

6. Your data is yours

• Your contact list belongs to you. Export is available at all times, on every tier including Free, with no gate, delay, or fee. This survives downgrades, payment failures, cancellation, and termination — for as long as your data exists, including through the full post-cancellation export window (Section 12).
• Your business data belongs to you. A full export of your account is available on request.
• Review content belongs to its authors and the platforms it was posted on. We display it under their API terms; where a platform requires attribution (TripAdvisor does), it appears and may not be removed.
• Our license from you is narrow: you grant us the right to host and process your data solely to provide the Service, as described in the Privacy Policy. We do not use your customer list for our own marketing and we never sell it.
• In return, one warranty from you. You warrant that you own or have the legal right to provide every piece of data you bring into the Service — including your customers' contact information — and that you are authorized to connect every business profile you connect.
• Feedback you send us about the Service (feature ideas, bug reports) we may use freely, without obligation.

7. Printed codes survive cancellation

Businesses print our QR codes on cards, table tents, and receipts. Those objects outlive subscriptions, so we make this commitment: if you cancel, your printed codes keep resolving. A customer who scans a card from a canceled account still lands on a working page with your review destinations. Keeping printed codes resolving is a design commitment that survives cancellation and termination, subject only to Section 8's availability terms. Dashboards, analytics, email sending, and all other paid features end with the subscription; the redirect does not.

If the Service itself is ever discontinued, we will give at least 90 days' notice and provide a way to retarget or gracefully retire active codes.

8. Service availability and third parties

We aim to keep the Service available at all times, but provide no uptime guarantee. Planned maintenance will be announced when practical.

Parts of the Service depend on third-party platforms and APIs — Google, TripAdvisor, Facebook, Yelp, data providers, email delivery, AI providers. Their availability, quotas, pricing, and policies are outside our control, and features that depend on them may be limited, delayed, or discontinued if a third party changes or revokes access. We will communicate material changes and adapt where we reasonably can, but we are not liable for what a platform does to its own API, to your listing, or to your account with it.

We are likewise not responsible for the accuracy or completeness of data those third parties supply — review content, ratings, listing fields, rank positions, competitor information, and site-scan results all originate outside the Service. We pass through what we receive; we do not independently verify it, and we are not liable for decisions made in reliance on it.

Neither party is liable for delay or failure caused by events beyond its reasonable control — natural disasters, war, terrorism, riots, labor disputes, internet or utility failures, pandemics, or government action — except for your obligation to pay for service already delivered.

9. Intellectual property

The Service — its software, design, and content we created — belongs to PAXST LLC and its licensors. These terms give you a limited, non-exclusive, non-transferable right to use it while your account is in good standing. You keep all rights to your own data (Section 6). Neither of us gets the other's trademarks.

10. Disclaimers

This is the standard legal disclaimer every software contract carries; in short, we cannot guarantee outcomes, and here is the formal version:

THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE." TO THE FULLEST EXTENT THE LAW ALLOWS, WE DISCLAIM ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT. WE DO NOT WARRANT THAT THE SERVICE WILL BE UNINTERRUPTED OR ERROR-FREE, THAT REVIEWS WILL IMPROVE, THAT REPLIES WILL PRODUCE ANY OUTCOME, OR THAT ANY PLATFORM WILL TREAT YOUR LISTING FAVORABLY.

WITHOUT LIMITING THE ABOVE, AND SPECIFICALLY AS TO AI-GENERATED CONTENT, RECOMMENDATIONS, INSIGHTS, SCORES, GRADES, AND HEALTH OR COMPETITOR FINDINGS (TOGETHER, "OUTPUTS"): WE MAKE NO WARRANTY THAT ANY OUTPUT IS ACCURATE, COMPLETE, CURRENT, SUITABLE FOR YOUR SITUATION, OR COMPLIANT WITH ANY LAW, REGULATION, ORDINANCE, LICENSING OR PROFESSIONAL-CONDUCT RULE, INDUSTRY CODE, OR PLATFORM POLICY APPLICABLE TO YOU — INCLUDING HIPAA AND OTHER HEALTH-PRIVACY LAWS. OUTPUTS ARE INFORMATIONAL SUGGESTIONS ONLY AND ARE NOT LEGAL, MEDICAL, REGULATORY, TAX, ACCOUNTING, EMPLOYMENT, OR OTHER PROFESSIONAL ADVICE. YOU ARE SOLELY RESPONSIBLE FOR REVIEWING AND VALIDATING EVERY OUTPUT BEFORE PUBLISHING IT, SENDING IT, OR ACTING ON IT, AND FOR OBTAINING QUALIFIED PROFESSIONAL ADVICE WHERE YOUR CIRCUMSTANCES REQUIRE IT. THE SERVICE'S AUTOMATED COMPLIANCE GUARDRAILS ARE NON-EXHAUSTIVE SAFETY FEATURES; THEY ARE NOT A COMPLIANCE REVIEW, CERTIFICATION, OR OPINION, AND MUST NOT BE RELIED ON AS ONE.

Indemnification

If a third party brings a claim against PAXST LLC arising from content you publish through the Service — including any AI-generated reply, message, or other Output you approved, published, or sent — from your reliance on or implementation of any recommendation, from data you had no right to provide, from profiles you had no authority to connect, from your breach of Section 3 or Section 5A, or from your failure to comply with a law or professional rule applicable to you, you agree to defend us against that claim and cover the resulting costs, damages, and reasonable legal fees. We will notify you promptly and let you control the defense, provided you do not settle in a way that admits fault on our behalf without our consent.

11. Limitation of liability

TO THE FULLEST EXTENT THE LAW ALLOWS: NEITHER PARTY IS LIABLE TO THE OTHER FOR INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, OR FOR LOST PROFITS, REVENUE, OR DATA; AND OUR TOTAL LIABILITY UNDER THESE TERMS IS CAPPED AT THE AMOUNT YOU PAID US IN THE 12 MONTHS BEFORE THE EVENT GIVING RISE TO THE CLAIM (OR $100 IF YOU ARE ON THE FREE TIER). These limits apply to every claim however it arises, including claims arising from AI-generated Outputs, from recommendations you acted on, from content you approved or published, from a platform's treatment of your listing or account, and from the accuracy of third-party data. They do not apply to your breach of Section 3 (acceptable use) or Section 5A (your responsibilities), either party's willful misconduct, or anything that cannot be limited by law.

12. Suspension, termination, and the export window

• You may cancel at any time, effective at the end of the billing period.
• We may suspend or terminate your account for material breach of these terms. For most breaches we will notify you and give you a chance to fix it. For Section 3 conduct that is actively endangering listings, or for fraud or abuse, suspension can be immediate.
• Export window: after cancellation or termination for any reason, your data — including a full account export and your contact list — remains exportable for 90 days. We will not use termination to hold your list hostage; the contact export works until the window closes and the data is deleted per the Privacy Policy.
• The printed-codes commitment (Section 7) survives cancellation and termination.
• Sections that by their nature should survive (data ownership, disclaimers, liability limits, governing law) survive termination.

13. Changes to these terms

We may update these terms. For material changes we will give you at least 30 days' notice by email before they take effect. Continued use after the effective date is acceptance. If you don't accept a change, cancel before it takes effect and Section 12's export window applies.

14. Governing law and disputes

These terms are governed by the laws of Minnesota, without regard to conflict-of-laws rules. Any dispute arising from these terms or the Service will be brought exclusively in the state or federal courts located in Minnesota, and both parties consent to their jurisdiction and venue.

15. Miscellaneous

These terms plus the Privacy Policy and pricing page are the entire agreement. If a provision is unenforceable, the rest stands. Our failure to enforce a provision is not a waiver.

Assignment. You may not assign these terms without our consent. We may assign them, in whole or in part, to an affiliate or successor entity — whether as part of a merger, acquisition, or sale of the business or its assets, or as part of an internal reorganization, such as moving the Service into a separate company under common ownership. An assignment changes who holds this agreement; it does not change the agreement. Every commitment here binds whoever holds it, and the promises in Section 6 (your data is yours and stays exportable) and Section 7 (printed codes keep working) travel with it. If an assignment changes the company you are contracting with, we will tell you by email.

16. Contact

PAXST LLC 7362 University Ave NE Ste 310-5 #114, Fridley, MN 55432, United States info@ohlocal.co