Three med spas each answered every one of their last 10 reviews: Rejuvenation MedSpa by Minnesota Women's Care, whose listing carries 261 reviews, Uplift Aesthetics with 198, and Honey Aesthetics Clinic with 175. Those are the three answering the most of the 20 med spas we read. Among day spas, the three answering the most are The Med Spa Woodbury, which answered 10 of its last 10 and carries 127 reviews, Awaken For Wellness + SweatWorks Studio, which answered 6 of its last 10 and carries 525, and OYESPA Aveda Lifestyle Salon & Spa, which answered 2 of its last 10 and carries 299. In each trade that list holds only the businesses answering the most, so it says nothing about the rest of the twenty we read.
Review count and reply count are two separate measurements. Optimum Health, a weight-loss clinic, answered 9 of its last 10 and carries 114 reviews; Inver Grove Chiropractic and Wellness answered 1 of its last 10 and carries 641. In dermatology, Tareen Dermatology Eagan answered 8 of its last 10 with 268 reviews, and Allina Health Eagan Clinic answered 7 of its last 10 with 489. The two come from different places: reply counts are drawn from each business's most recent reviews, review counts from the whole listing.
Across the 20 we read in each trade, the median listing carries 88 reviews in med spas, 84 in dermatology, 66 in day spas, 42 in plastic surgery, 39 in weight-loss clinics and 37 in IV therapy. The most-reviewed med spa in the set carries 1800 reviews, against that median of 88. Median ratings come out at 4.95 in med spas, 5 in IV therapy and weight-loss clinics, 4.9 in day spas, 4.8 in plastic surgery and 4.7 in dermatology. A median is one figure for a whole trade; it does not tell you which listing is which.
Among the 50 businesses we measured for someone searching in Inver Grove Heights, the typical one had answered 63% of its recent reviews. That set is a catchment, not a register of what sits inside the city limits, and two names turn up in it twice: The Med Spa Woodbury is among the leaders for both day spas and IV therapy, and Uplift Aesthetics is among the leaders for both med spas and plastic surgery. One listing, one set of replies, covering both searches.
What to do about it
The measurement is easy to repeat on your own listing: open the ten most recent reviews and count how many have a reply under them. That is exactly the count on this page, and it is the one place where a 641-review file and a 114-review file are the same size of job. Ten is ten either way. If you have been away from it, work back from the newest rather than starting at the bottom of the file.
Write them one at a time, in the words you would use at the desk, naming what the person came in for. A reply that could sit under any review in any of these six trades is a reply that says nothing specific. Answer the five-star ones as well as the difficult ones. And note the difference between catching up and keeping up: the first pass puts ten replies under ten reviews, and holding that count next month is a far smaller piece of work than the pass that got you there.
Day spas
| # | Business | Answered | Reviews | Rating |
|---|---|---|---|---|
| 1 | The Med Spa Woodbury | 10 of 10 | 127 | 4.9 |
| 2 | Awaken For Wellness + SweatWorks Studio | 6 of 10 | 525 | 4.8 |
| 3 | OYESPA Aveda Lifestyle Salon & Spa | 2 of 10 | 299 | 4.2 |
Med spas
| # | Business | Answered | Reviews | Rating |
|---|---|---|---|---|
| 1 | Rejuvenation MedSpa by Minnesota Women's Care | 10 of 10 | 261 | 4.9 |
| 2 | Uplift Aesthetics | 10 of 10 | 198 | 5 |
| 3 | Honey Aesthetics Clinic | 10 of 10 | 175 | 4.9 |
IV therapy
| # | Business | Answered | Reviews | Rating |
|---|---|---|---|---|
| 1 | The Med Spa Woodbury | 10 of 10 | 127 | 4.9 |
| 2 | Secoya Health | 10 of 10 | 121 | 4.7 |
| 3 | Blu Ice Med Spa | 9 of 10 | 177 | 4.8 |
Weight-loss clinics
| # | Business | Answered | Reviews | Rating |
|---|---|---|---|---|
| 1 | Optimum Health | 9 of 10 | 114 | 5 |
| 2 | Inver Grove Chiropractic and Wellness | 1 of 10 | 641 | 5 |
Dermatology
| # | Business | Answered | Reviews | Rating |
|---|---|---|---|---|
| 1 | Tareen Dermatology Eagan | 8 of 10 | 268 | 4.7 |
| 2 | Allina Health Eagan Clinic | 7 of 10 | 489 | 4.6 |
| 3 | Dr. Cortney D. White, MD | 1 of 10 | 156 | 4.9 |
Plastic surgery
| # | Business | Answered | Reviews | Rating |
|---|---|---|---|---|
| 1 | Woodbury Plastic Surgery, David Thao, MD | 10 of 10 | 530 | 4.8 |
| 2 | Uplift Aesthetics | 10 of 10 | 198 | 5 |
| 3 | Rocheford Plastic Surgery | 9 of 10 | 206 | 4.8 |