LAK MedSpa answered 10 of its last 10 reviews, and it appears among the businesses answering the most in three of the six trades on this page: med spas, weight-loss clinics and plastic surgery. Tree of Life Therapeutic Massage & Spa, at 9 of its last 10, turns up in two of them, day spas and massage. Each of those two carries its reply record into every trade it appears in, so a reader moving down this page is sometimes looking at the same listing twice.
Review depth is where the six diverge. Among the 20 dermatology listings we read the median is 81 reviews, while the three most-reviewed hold 2522, 1244 and 721. Ecker Dermatology, PA holds 721 and answered 10 of its last 10; Mittal Dermatology holds 166 and answered 10 of 10 as well. Plastic surgery reads differently: a median of 43 reviews across the 20 we read, with the three most-reviewed at 569, 156 and 133. There LAK MedSpa and Omni Cosmetic - Wayzata each answered 10 of their last 10, holding 117 and 115 reviews.
On the spa side, day spas show a median of 77.5. Decompress Massage Therapy holds 535 and answered 10 of its last 10; Hand & Stone Massage and Facial Spa holds 301 and answered 10 of 10. In massage the median is 75 and the three most-reviewed listings we read hold 856, 170 and 143. Med spas sit at a median of 97, where MK Aesthetics answered 10 of its last 10 on a file of 332. Median star ratings run 4.9 for day spas, massage, med spas and dermatology, 5 for weight-loss clinics and 4.8 for plastic surgery, but a median is one figure for a set of 20 and it does not tell anyone which listing is which.
Across the 50 businesses we measured in what someone searching in Wayzata is shown, a typical one answered 81% of its recent reviews. That is not the picture across every trade in this catchment: among coffee shops, none of the 20 we read had answered any of their recent reviews, on listings with a median of 256.5 Google reviews.
What to do about it
What separates one listing from another in this group is the reply record, not the stars. The medians here are 4.9, 5 and 4.8, and a median cannot tell a customer which business is which. The reply counts can, and ours are drawn from each business's most recent reviews, so the work starts at the newest end of a file rather than the beginning.
How big that work is depends on the file. A listing carrying something like the 2522 reviews at the top of dermatology will never be answered end to end and does not need to be. Where the trade median is 43, as it is in plastic surgery, staying current is a much smaller job, and the difference between catching up once and keeping up is the whole thing. Answer the warm reviews as well as the awkward ones, and write each reply so that it could only have come from your business — a reply that would fit any of the 20 listings we read in your trade is doing less than it looks.
Day spas
| # | Business | Answered | Reviews | Rating |
|---|---|---|---|---|
| 1 | Decompress Massage Therapy | 10 of 10 | 535 | 4.9 |
| 2 | Hand & Stone Massage and Facial Spa | 10 of 10 | 301 | 3.9 |
| 3 | Tree of Life Therapeutic Massage & Spa | 9 of 10 | 170 | 4.9 |
Massage
| # | Business | Answered | Reviews | Rating |
|---|---|---|---|---|
| 1 | Tree of Life Therapeutic Massage & Spa | 9 of 10 | 170 | 4.9 |
Med spas
| # | Business | Answered | Reviews | Rating |
|---|---|---|---|---|
| 1 | MK Aesthetics | 10 of 10 | 332 | 5 |
| 2 | LAK MedSpa | 10 of 10 | 117 | 4.5 |
| 3 | Flawless | 9 of 10 | 160 | 4.9 |
Weight-loss clinics
| # | Business | Answered | Reviews | Rating |
|---|---|---|---|---|
| 1 | Gameday Men's Health Minnetonka, MN | 10 of 10 | 169 | 5 |
| 2 | LAK MedSpa | 10 of 10 | 117 | 4.5 |
| 3 | Minnesota Weight Loss Clinic (MN FAT LOSS) | 9 of 10 | 879 | 4.8 |
Dermatology
| # | Business | Answered | Reviews | Rating |
|---|---|---|---|---|
| 1 | Ecker Dermatology, PA | 10 of 10 | 721 | 5 |
| 2 | Mittal Dermatology | 10 of 10 | 166 | 4.9 |
Plastic surgery
| # | Business | Answered | Reviews | Rating |
|---|---|---|---|---|
| 1 | LAK MedSpa | 10 of 10 | 117 | 4.5 |
| 2 | Omni Cosmetic - Wayzata | 10 of 10 | 115 | 4.7 |
| 3 | Dr Jennifer Harrington | 9 of 10 | 133 | 4.8 |