Dentistry around Edina runs on deep review files. Across the 20 dental practices we read, the median carried 224 Google reviews, and the three most-reviewed held 1,445, 1,367 and 516. Orthodontics is a smaller pool of writing: a median of 89 reviews across the 20 we read, with the three largest at 433, 316 and 298. Both trades sit at a median rating of 4.9, so the stars are not what separates one listing from another here.
The answering is. Dentistry on 77th replied to 10 of its last 10 reviews and holds 516. Grandview Center for Dentistry replied to 9 of its last 10 and holds 397. Southdale Dental Associates, with 1,367 reviews, replied to 5 of its last 10 — the largest review file among the dental practices that reply the most.
Orthodontics looks much the same. Mint Orthodontics answered 10 of its last 10 and holds 272 reviews. Family Orthodontics answered 7 of its last 10 with 298. Edina Orthodontics - Centennial Lakes, with 316 reviews, answered 1 of its last 10. Those three are the orthodontic practices answering the most of their recent reviews, which is worth holding onto: a patient scrolling the results someone searching in Edina is shown is looking at the top of the trade's reply behaviour, not the middle of it.
Across Edina as a whole, a typical measured business answered 72% of its recent reviews, a figure taken from 56 businesses measured in this town. Set that beside another trade in the same catchment: among the 20 barbershops someone searching here is shown, not one had answered a single recent review. Dental and orthodontic practices are nowhere near that. Forty practices were read across the two trades, and for several of them answering is already routine.
What to do about it
Start with the most recent reviews and work backwards. The practices answering everything here — Dentistry on 77th at 10 of its last 10, Mint Orthodontics at 10 of its last 10 — are answering right across their recent reviews rather than picking a few out of the run.
Answer the five-star reviews too. They take two lines, they are the easy ones, and a listing where only the complaints have a reply underneath tells its own story to whoever is reading down the page. Write them the way you would speak at the front desk; the same line of thanks pasted under every review reads as a template, because it is one. And ask for the review while the patient is still in the chair or standing at the desk settling up, rather than leaving it to occur to them once they have gone.
Dentists
| # | Business | Answered | Reviews | Rating |
|---|---|---|---|---|
| 1 | Dentistry on 77th | 10 of 10 | 516 | 4.8 |
| 2 | Grandview Center for Dentistry | 9 of 10 | 397 | 4.9 |
| 3 | Southdale Dental Associates | 5 of 10 | 1367 | 4.9 |
Orthodontists
| # | Business | Answered | Reviews | Rating |
|---|---|---|---|---|
| 1 | Mint Orthodontics | 10 of 10 | 272 | 5 |
| 2 | Family Orthodontics | 7 of 10 | 298 | 4.9 |
| 3 | Edina Orthodontics - Centennial Lakes | 1 of 10 | 316 | 4.9 |