Dermatology carries the deepest review files of anything in this group. Across the 20 practices someone searching in Edina is shown, the median is 250.5 Google reviews, and the three largest files hold 1516, 612 and 580. The practice answering the most of its recent reviews there, Dr.Gregory R. Hannon, had answered 5 of the last 10 on a file of 473 reviews.
Every other trade in this group has a business sitting at 10 of 10, and most of them are on the medical side. Skin Artisans at Edina Plastic Surgery had answered 10 of its last 10 on 524 reviews, and it turns up as the strongest replier in both med spas and plastic surgery. Beside it, Sono Bello Edina had answered 10 of 10 on 474, LIVskin Medspa | Laser 10 of 10 on 287, and Metropolitan Skin Clinic 9 of 10 on 463. IV therapy runs the thinnest files in the group, a median of 58.5 reviews, and still The DRIPBaR Edina had answered 10 of its last 10 on 248 and Aervita Integrative Medicine + Hyperbarics 10 of 10 on 157.
On the spa and massage side the pattern is less uniform. Decompress Massage Therapy had answered 10 of its last 10 on 535 reviews and leads both day spas and massage. Day spas also run large files, at 1227, 927 and 863, and the business holding that 863, Lili Salon Spa, had answered 2 of its last 10. Depth of file and depth of reply are simply not the same thing here. In massage, Integrative Massage Edina had answered 9 of 10 on 170 and Massage Healing Therapy spa services 8 of 10 on 283.
Star ratings give a reader almost nothing to separate these trades: a median of 4.9 in massage, med spas and IV therapy, 4.85 in day spas and dermatology, 4.7 in plastic surgery. Across the 56 businesses we measured closely around Edina, a typical one had answered 72% of its recent reviews.
What to do about it
When every median rating in a group sits between 4.7 and 4.9, the star line has stopped doing any sorting work. What is left on the profile is the reply column, and in a trade with a median of 250.5 reviews nobody is reading the file end to end — they read the newest handful and the owner's words underneath them.
So work backwards from the most recent review and stop at ten. That is the same window we measured everywhere in this group, and it is the one a person actually scrolls. Answer the good ones as well as the difficult ones; a five-star review with no response under it is a conversation the owner declined. Write each reply to the thing that review actually said, in the words you would use in the room, rather than one sentence pasted down the column. And once the recent ten are covered, the job becomes keeping the newest one answered, which is a much smaller job than the catch-up was.
Day spas
| # | Business | Answered | Reviews | Rating |
|---|---|---|---|---|
| 1 | Decompress Massage Therapy | 10 of 10 | 535 | 4.9 |
| 2 | Lili Salon Spa | 2 of 10 | 863 | 4.8 |
Massage
| # | Business | Answered | Reviews | Rating |
|---|---|---|---|---|
| 1 | Decompress Massage Therapy | 10 of 10 | 535 | 4.9 |
| 2 | Integrative Massage Edina | 9 of 10 | 170 | 5 |
| 3 | Massage Healing Therapy spa services. | 8 of 10 | 283 | 5 |
Med spas
| # | Business | Answered | Reviews | Rating |
|---|---|---|---|---|
| 1 | Skin Artisans at Edina Plastic Surgery | 10 of 10 | 524 | 4.9 |
| 2 | LIVskin Medspa | Laser | 10 of 10 | 287 | 4.9 |
| 3 | Metropolitan Skin Clinic | 9 of 10 | 463 | 4.8 |
IV therapy
| # | Business | Answered | Reviews | Rating |
|---|---|---|---|---|
| 1 | The DRIPBaR Edina | 10 of 10 | 248 | 5 |
| 2 | Aervita Integrative Medicine + Hyperbarics | 10 of 10 | 157 | 5 |
| 3 | OVME | 9 of 10 | 238 | 4.9 |
Dermatology
| # | Business | Answered | Reviews | Rating |
|---|---|---|---|---|
| 1 | Dr.Gregory R. Hannon | 5 of 10 | 473 | 4.9 |
Plastic surgery
| # | Business | Answered | Reviews | Rating |
|---|---|---|---|---|
| 1 | Skin Artisans at Edina Plastic Surgery | 10 of 10 | 524 | 4.9 |
| 2 | Sono Bello Edina | 10 of 10 | 474 | 4.6 |
| 3 | David Smith | 9 of 10 | 237 | 4.5 |