Among the chiropractors someone searching in Edina is shown, the three with the most Google reviews are also the three answering the most of them. Nokomis Chiropractic and Wellness has 339 reviews and the owner replied to all 10 of its last 10. Dr. Brenda-Chiropractor has 291 and also answered 10 of its last 10. Chiropractic Health & Wellness Edina has 211 and answered 9 of its last 10. Those are the three largest review counts in the trade, and the same three names come back when you sort by replies instead.
Gyms are a different shape. We read 20 of each, and the median gym carries 104.5 reviews against 51 for the median chiropractor, with the three most-reviewed gyms sitting at 1,093, 839 and 640 — bigger numbers than anything in chiropractic around Edina. But the gym answering the most of its recent reviews, Train Your Way Fitness, has 172 reviews. In this trade the volume and the replying are not in the same hands. Star ratings say nothing useful either way here: the median rating is 4.9 in both trades, so a customer scanning the map sees a wall of near-identical stars and has to read something else to tell one from another.
Across 56 businesses we measured in Edina, a typical one had answered 72% of its recent reviews, so replying is normal in this town rather than unusual. It is not universal. Of the 20 barbershops we read around Edina, not one had answered any of its recent reviews, and the café answering the most of its last 10 had answered 3. Fitness and wellness accounts for 40 of the 460 businesses we read across the town, and within those 40 the reply habit is already established at the top of chiropractic and still open in gyms.
What to do about it
Start with the reviews already sitting unanswered on your own listing, newest first. The people deciding between a gym and a gym around Edina are looking at a median rating of 4.9 either way, so the replies are one of the few things that actually differ between the profiles they are comparing.
Answer the good ones too, not just the complaints. Three chiropractors here answered 9 or 10 of their last 10, which means they replied to routine five-star reviews as a matter of course. Write them yourself, in the words you would use at the front desk — a short, specific line beats a paragraph of template. Then close the gap at the source: ask while the member or patient is still in front of you, at the end of the session, rather than hoping they remember later. Train Your Way Fitness answered 10 of its last 10 on 172 reviews, so this is work at a scale one owner can keep up with.
Gyms
| # | Business | Answered | Reviews | Rating |
|---|---|---|---|---|
| 1 | Train Your Way Fitness | 10 of 10 | 172 | 4.9 |
Chiropractors
| # | Business | Answered | Reviews | Rating |
|---|---|---|---|---|
| 1 | Nokomis Chiropractic and Wellness | 10 of 10 | 339 | 4.9 |
| 2 | Dr. Brenda-Chiropractor | 10 of 10 | 291 | 4.9 |
| 3 | Chiropractic Health & Wellness Edina | 9 of 10 | 211 | 4.9 |