Among the gyms someone searching in Lake Forest, IL is shown, Performance Factory Training answered 10 of its last 10 Google reviews. Every one of the reviews we checked on that listing carries a reply from the owner, and the listing holds 170 reviews in total.
We read 20 gyms in this catchment. The median gym we read carries 36 Google reviews, and the median rating is 5. The three most-reviewed listings carry 282, 223 and 170 reviews. Those are totals across each listing's whole history; they show where the middle and the top of this set sit, and nothing about when those reviews were written.
The reply figures cover a different window: the most recent reviews on each listing we could measure. Performance Factory Training answered 10 of 10. Wellness Solutions Physical Therapy answered 1 of 10, on a listing of 159 reviews. Those are the two gyms we can name as answering, and we can't see how the rest of the gyms we read handle replies, so no statement about gyms as a whole follows from them. What we can see is that gyms are not a trade where nobody answers: at least one owner in this search is replying to every review in that recent handful.
For a yardstick, the reply benchmark measured across 25 businesses in the trades we read around Lake Forest is 58 percent: a typical measured business answered that share of its recent reviews. It is drawn from the 220 businesses we read, measured across all trades together, not from gyms alone. Performance Factory Training's 10 of 10 sits above it; Wellness Solutions Physical Therapy's 1 of 10 sits below it.
What to do about it
If you run a gym in this catchment, open your Google listing and look at your last 10 reviews. Note how many of them have a reply from you. That count is the figure the benchmark measures, and the benchmark measured here is 58 percent. Performance Factory Training's 10 of 10 shows a gym in this search answering every one of its last 10 on a listing of 170 reviews.
The median gym we read has 36 reviews in total, so working back through a whole listing at that size is a short list. Answer the positive reviews in a sentence or two that mention what the member actually said. Answer any critical one calmly and without arguing the details. Then make it a habit to answer each new review as it arrives. Of everything in that exchange, the reply is the only part you write.
Gyms
| # | Business | Answered | Reviews | Rating |
|---|---|---|---|---|
| 1 | Performance Factory Training | 10 of 10 | 170 | 5 |
| 2 | Wellness Solutions Physical Therapy | 1 of 10 | 159 | 5 |