None of the 20 gyms we read had answered any of their recent reviews. That is not a trade with nothing to answer: the three most-reviewed gym listings in the set someone searching around Lakeville is shown carry 701, 512 and 346 Google reviews, and the median across the 20 we read is 79.5.
The chiropractors answering the most of their recent reviews, among the 20 we read, are three businesses with their own figures. Enlighten Chiropractic answered 10 of its last 10, on a listing carrying 276 reviews. Family Chiropractic and Wellness answered 7 of its last 10, on a listing carrying 517. Invigorate Family Chiropractic answered 6 of its last 10, on 200. Those are the best repliers we found; the rest of the twenty we read are not described by those numbers in either direction.
The two trades differ on depth as well. The chiropractic median is 131 reviews per listing against 79.5 for gyms, and the three biggest chiropractic listings sit at 535, 517 and 505. The median rating across the 20 chiropractors we read is 5; across the 20 gyms it is 4.75. A median is one figure for a whole trade, and it does not tell you which listing is which. No list on this page is sorted by star rating.
Two different windows are in play here, and they are easy to merge by accident. The reply counts are drawn from each business's most recent reviews. The review counts are the whole listing. So a gym listing holding 701 reviews and a recent stretch with nothing written back under it are both true at the same time, and the second is the one a reader checking the newest entries would land on. Among the 58 businesses we measured for someone searching in Lakeville, the typical one had answered 77% of its recent reviews.
What to do about it
If you run a gym in this catchment, the read says the review file is already built and the recent replies are not. The workable unit is the most recent ones, because that is the window our count comes from: take them in order, answer the positive ones as well as the ones raising a problem, and pull something specific out of what the person actually wrote. A reply that would sit equally well under any review is the one that reads as filler.
For chiropractors, the median rating across the 20 we read is 5, which means a star figure is doing very little to separate one listing from another. What is left for a reader is what the owner wrote back. Enlighten Chiropractic answered 10 of its last 10. Clearing a backlog once and answering the next ten as well are different jobs, and only the second keeps showing up in a count drawn from recent reviews.
Gyms
We read 20 gyms businesses here and not one had answered a single one of its ten most recent reviews. The first owner here who replies is the only one doing it.
Chiropractors
| # | Business | Answered | Reviews | Rating |
|---|---|---|---|---|
| 1 | Enlighten Chiropractic | 10 of 10 | 276 | 5 |
| 2 | Family Chiropractic and Wellness | 7 of 10 | 517 | 5 |
| 3 | Invigorate Family Chiropractic | 6 of 10 | 200 | 5 |