We read 20 dentists and 20 orthodontists among the businesses someone searching in Evanston, IL is shown. The top review count among those dentists is 634, and that is the listing of Evanston Dental Associates. The same practice answered 10 of its last 10 reviews. The practices named below are, in each trade, the ones we saw answering the most of their recent reviews; these figures say nothing about the other practices we read.
Among the dentists, Webster Dental Care Evanston answered 5 of its last 10, and its listing carries 420 reviews. Designer Smiles answered 3 of its last 10, on a listing of 587 reviews. The median dentist we read carries 122.5 reviews, and the median rating among them is 4.8.
Among the orthodontists, Shoreview Orthodontics - Kenilworth and Orthodontic Experts Skokie each answered 10 of their last 10. Their listings carry 332 and 319 reviews. Jacobson & Tsou Orthodontics answered 3 of its last 10. Its listing carries 644 reviews, the top count among the orthodontists we read. The median orthodontist we read carries 165 reviews, and the median rating among them is 4.9.
Two different measurements sit in this section. The review counts and the ratings cover each listing's whole history. The reply figures cover only the most recent 10 reviews on each listing. For a wider point of comparison, the benchmark measured here is 68 percent: across the 48 businesses in this catchment where we could measure replies, that is the share of recent reviews a typical one answered. It is measured across all trades together in this catchment, not dental practices alone.
What to do about it
If you run a dental or orthodontic practice, the figures above give you a concrete standard to hold yourself to. Evanston Dental Associates, Shoreview Orthodontics - Kenilworth and Orthodontic Experts Skokie each answered 10 of their last 10 reviews. Open your own listing, count how many of your last 10 reviews carry a reply, and set that number beside 10 and beside the 68 percent benchmark measured here.
Then answer the ones that are missing, newest first. Keep each reply short and thank the person by name if they gave one. Never confirm in public that the reviewer is a patient, and never mention a treatment, a visit or anything clinical; that belongs in a private conversation, not on a listing. You do not write the review, but you do write the reply. Count your last 10 again once the next reviews arrive, and keep the figure where you can see it.
Dentists
| # | Business | Answered | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evanston Dental Associates | 10 of 10 | 634 | 5 |
| 2 | Webster Dental Care Evanston | 5 of 10 | 420 | 4.8 |
| 3 | Designer Smiles | 3 of 10 | 587 | 4.9 |
Orthodontists
| # | Business | Answered | Reviews | Rating |
|---|---|---|---|---|
| 1 | Shoreview Orthodontics - Kenilworth | 10 of 10 | 332 | 4.9 |
| 2 | Orthodontic Experts Skokie | 10 of 10 | 319 | 4.9 |
| 3 | Jacobson & Tsou Orthodontics | 3 of 10 | 644 | 4.9 |