Among the nail salons someone searching in Evanston, IL is shown, EVA Nails and Rock Star Nails & Spa at Evanston each answered all of their last 10 reviews, and Kiara Nail Spa Evanston answered 7 of its last 10. Among the hair salons we read, Joe's Hair Salon also answered 10 of 10. Among the barbershops we read, Kutz and Blendz answered 3 of its last 10, ELEGANCE HAIR SALON & BARBERSHOP 2 of 10 and Ashor’s Fade 1 of 10. The highest reply figure among the barbershops named is 3 of 10.
Those figures cover only the most recent reviews on each listing. The review totals are the whole history, and they are a separate measure. The median barbershop we read carries 109 reviews, the median hair salon 93 and the median nail salon 114. The most-reviewed listing among the barbershops and the hair salons in this section is the same business: ELEGANCE HAIR SALON & BARBERSHOP, at 1,463 reviews, which appears among both the barbershops and the hair salons named in this section. Among the nail salons, the most-reviewed listing is Kiara Nail Spa Evanston at 793, followed by listings at 619 and 392. EVA Nails is the one at 392.
The median rating is 4.75 among the barbershops we read, 4.8 among the hair salons and 4.7 among the nail salons. Those are single middle values for each trade; they do not say how any one listing is rated.
The reply benchmark measured across this town's catchment is 68%, the share of recent reviews a typical measured business answered, taken from 48 businesses whose replies we could measure. Joe's Hair Salon, EVA Nails and Rock Star Nails & Spa at Evanston sit above that benchmark on their last 10.
What to do about it
If you run a hair or nail salon, the figure to measure yourself against is already set by named businesses in your trade: Joe's Hair Salon, EVA Nails and Rock Star Nails & Spa at Evanston each answered 10 of their last 10 reviews. For a barbershop, the highest figure among the barbershops named in this section is 3 of 10, from Kutz and Blendz.
Count the replies on your own last 10 reviews. If the number is below 10, the practical step is small: read each new review when it arrives and answer it, the good ones as well as the critical ones, with a line about the specific cut, colour or set it mentions. Thank the person by name if they gave one. Keep it short and in your own voice. A reply is the one part of that exchange you write, and it sits on your listing under your name.
Barbershops
| # | Business | Answered | Reviews | Rating |
|---|---|---|---|---|
| 1 | Kutz and Blendz | 3 of 10 | 384 | 5 |
| 2 | ELEGANCE HAIR SALON & BARBERSHOP | 2 of 10 | 1463 | 4.9 |
| 3 | Ashor’s Fade | 1 of 10 | 458 | 4.6 |
Hair salons
| # | Business | Answered | Reviews | Rating |
|---|---|---|---|---|
| 1 | Joe's Hair Salon | 10 of 10 | 163 | 4.6 |
| 2 | ELEGANCE HAIR SALON & BARBERSHOP | 2 of 10 | 1463 | 4.9 |
Nail salons
| # | Business | Answered | Reviews | Rating |
|---|---|---|---|---|
| 1 | EVA Nails | 10 of 10 | 392 | 4.9 |
| 2 | Rock Star Nails & Spa at Evanston | 10 of 10 | 378 | 4 |
| 3 | Kiara Nail Spa Evanston | 7 of 10 | 793 | 4.8 |