We read 20 businesses in each of six spa and aesthetics trades that someone searching in Palatine, IL is shown, and the reply figures for the businesses we can name differ sharply by trade. In IV therapy, all three names answered 10 of their last 10 reviews: Re-Medispa, Rejuvii IV Therapy & Wellness and Skinovatio Medical Spa Arlington Heights. In dermatology, only two names reach the list at all: AH Laser Aesthetics answered 2 of its last 10, and Arlington Dermatology, Michael Bukhalo MD, answered 1 of 10.
Among the day spas, Heavenly Massage & Spa answered 10 of its last 10, on a listing that carries 343 reviews in total; Luxury Spa answered 10 of 10, on 233; Dream Salon & Day Spa answered 8 of 10, on 288. The med spa names show the same figures: Re-Medispa and Skinovatio Medical Spa Arlington Heights at 10 of 10, and AMC Laser Lounge at 8 of 10, on a listing of 293 reviews. Re-Medispa and Skinovatio Medical Spa Arlington Heights appear among both the med spas and the IV therapy businesses named in this section.
Among the weight-loss clinics, Revive You PLLC answered 10 of its last 10, Palatine Wellness and Pain 6 of 10 and L.A Slim Schaumburg 1 of 10. In plastic surgery, Dr. John A Kotis answered 4 of 10, AH Laser Aesthetics 2 of 10 and Associated Surgical Center 1 of 10. AH Laser Aesthetics appears among both the dermatology and the plastic surgery names.
Listing size is a separate measure, taken over each listing's whole history. The median day spa we read carries 107.5 Google reviews, the median med spa 77, IV therapy 46, plastic surgery 45, weight-loss clinics 30 and dermatology 25. The most-reviewed listings sit well above those medians: 1,601 reviews in IV therapy, 594 in plastic surgery, 544 in dermatology and 435 among both the day spas and the med spas. The median rating is 5 for med spas and weight-loss clinics, 4.9 for IV therapy, 4.85 for plastic surgery, 4.65 for day spas and 4.35 for dermatology.
What to do about it
Start with your own listing: count how many of your last 10 reviews have your reply under them. The benchmark measured here is 78: a typical measured business answered 78% of its recent reviews, across 50 businesses measured. At least one named business in day spas, med spas, IV therapy and weight-loss clinics answered 10 of its last 10. The dermatology and plastic surgery names we can credit sit at 4 of 10 or below.
If you run a dermatology or plastic surgery practice, that gap is the thing you control. Reply to each new review, including the short five-star ones, in a sentence or two that thanks the person and mentions what they came in for, without confirming anything about their treatment. You do not write the review, but you do write the reply.
Day spas
| # | Business | Answered | Reviews | Rating |
|---|---|---|---|---|
| 1 | Heavenly Massage & Spa | 10 of 10 | 343 | 4.4 |
| 2 | Luxury Spa | 10 of 10 | 233 | 4.5 |
| 3 | Dream Salon & Day Spa | 8 of 10 | 288 | 4.6 |
Med spas
| # | Business | Answered | Reviews | Rating |
|---|---|---|---|---|
| 1 | Re-Medispa | 10 of 10 | 261 | 4.9 |
| 2 | Skinovatio Medical Spa Arlington Heights | 10 of 10 | 143 | 4.4 |
| 3 | AMC Laser Lounge | 8 of 10 | 293 | 4.8 |
IV therapy
| # | Business | Answered | Reviews | Rating |
|---|---|---|---|---|
| 1 | Re-Medispa | 10 of 10 | 261 | 4.9 |
| 2 | Rejuvii IV Therapy & Wellness | 10 of 10 | 166 | 4.8 |
| 3 | Skinovatio Medical Spa Arlington Heights | 10 of 10 | 143 | 4.4 |
Weight-loss clinics
| # | Business | Answered | Reviews | Rating |
|---|---|---|---|---|
| 1 | Revive You PLLC | 10 of 10 | 58 | 5 |
| 2 | Palatine Wellness and Pain | 6 of 10 | 107 | 4.7 |
| 3 | L.A Slim Schaumburg | 1 of 10 | 58 | 4.3 |
Dermatology
| # | Business | Answered | Reviews | Rating |
|---|---|---|---|---|
| 1 | AH Laser Aesthetics | 2 of 10 | 313 | 4.9 |
| 2 | Arlington Dermatology, Michael Bukhalo MD | 1 of 10 | 544 | 4.8 |
Plastic surgery
| # | Business | Answered | Reviews | Rating |
|---|---|---|---|---|
| 1 | Dr. John A Kotis | 4 of 10 | 132 | 4.5 |
| 2 | AH Laser Aesthetics | 2 of 10 | 313 | 4.9 |
| 3 | Associated Surgical Center | 1 of 10 | 278 | 4.8 |