Among the tattoo studios someone searching in Hinsdale, IL is shown, Exodus Ink answered 10 of its 10 most recent Google reviews. Across its whole history, its listing carries 138 reviews, a smaller listing than the most-reviewed tattoo studios we read, which carry 780, 582 and 492. On the part of the listing an owner writes, Exodus Ink has a reply under each of its latest 10 reviews.
We read 20 tattoo studios in this catchment. The median studio among them carries 76.5 reviews over its listing's lifetime, and the median rating is 4.9. Those are midpoints, one number each. They do not describe the spread, and they say nothing about what any single studio's listing looks like.
Rowan Oakbrook Center answered 9 of its last 10 reviews, and Resurrection Tattoo & Piercing studio answered 7 of its last 10. Counting every review it has ever received, Rowan Oakbrook Center's listing holds 780; Resurrection Tattoo & Piercing studio's holds 133. So among the studios we can name here, replies appear on a listing of 138 reviews and on one of 780 alike. We can't see how the rest of the tattoo studios we read handled their recent reviews, so we make no claim about them.
For context, the benchmark measured here, across 59 businesses someone searching in Hinsdale is shown, is 65: a typical measured business answered 65% of its recent reviews. That figure is measured across all trades together in this catchment, not only tattoo studios, so it is a reference point rather than a tattoo-specific standard. What the tattoo figures do show is that answering recent reviews is something named studios in this search are doing, at 10, 9 and 7 of their last 10.
What to do about it
Pull up your Google listing and count how many of your last 10 reviews have a reply from you. That is the same figure we measured for Exodus Ink at 10, Rowan Oakbrook Center at 9 and Resurrection Tattoo & Piercing studio at 7, so you can place your studio against named studios that appear in the same search.
If your count is low, start with the newest reviews and work backwards. A reply is the one part of that exchange you write. Keep it short and specific to what the client said about their piece or their visit, thank the good ones by name, and answer a critical one calmly and without argument. Then, once your next 10 reviews are in, count again the same way.
Tattoo studios
| # | Business | Answered | Reviews | Rating |
|---|---|---|---|---|
| 1 | Exodus Ink | 10 of 10 | 138 | 4.5 |
| 2 | Rowan Oakbrook Center | 9 of 10 | 780 | 4.8 |
| 3 | Resurrection Tattoo & Piercing studio. | 7 of 10 | 133 | 4.7 |