Among the businesses someone searching in Oak Brook, IL is shown, the nail salons carry far more reviews than the barbershops or hair salons. The median nail salon of the 20 we read has 361.5 Google reviews. The median barbershop of the 20 we read has 109.5, and the median hair salon 114. The most-reviewed nail listing carries 4,150 reviews, the largest listing among the three trades in this section, and the next two carry 1,659 and 1,206.
On rating, the median barbershop and the median hair salon we read both sit at 4.85 stars, and the median nail salon at 4.65. Those are medians: they say where the middle listing lands, not how every listing in the trade reads.
Replies are where the named businesses separate. Among the nail salons we read, COCO Nail Bar Downers Grove and Magic Nails Oakbrook Terrace each answered 10 of their last 10 reviews, and Monchéri Nail Spa - Lombard answered 4 of 10. Those first two are also the second- and third-most-reviewed nail listings we read, at 1,659 and 1,206 reviews. Among the hair salons, I Design Salon & Blowdry Bar answered 10 of 10, Tricoci Salon & Spa - Oakbrook 6 of 10 and Feel Good Hair Salon and Spa 5 of 10. Among the barbershops, Crowned Barber & Co. answered 10 of 10 and Zack’s barber shop 7 of 10.
Those reply figures cover each business's most recent 10 reviews only, and they describe the businesses named, not the others we read in each trade. For a wider reference point, the reply benchmark measured for Oak Brook searches puts a typical measured business at 71 percent of its recent reviews answered.
What to do about it
If you run a salon, nail bar or barbershop, open your own listing and count how many of your last 10 reviews carry a reply. That is the same measure behind every reply figure above: Crowned Barber & Co., I Design Salon & Blowdry Bar, COCO Nail Bar Downers Grove and Magic Nails Oakbrook Terrace each answered 10 of 10, and the benchmark measured for Oak Brook searches sits at 71 percent.
Then answer the ones that are waiting, starting with the newest. Keep each reply short and specific to what the customer wrote: thank them by name, mention the service they had, and where a review raises a problem, say plainly what you will do about it. A reply is the one part of a review you write. Never offer anything in exchange for a review or for changing one.
Barbershops
| # | Business | Answered | Reviews | Rating |
|---|---|---|---|---|
| 1 | Crowned Barber & Co. | 10 of 10 | 453 | 4.9 |
| 2 | Zack’s barber shop | 7 of 10 | 551 | 4.9 |
| 3 | Lombard Barbershop for Men | 1 of 10 | 495 | 4.4 |
Hair salons
| # | Business | Answered | Reviews | Rating |
|---|---|---|---|---|
| 1 | I Design Salon & Blowdry Bar | 10 of 10 | 637 | 4.9 |
| 2 | Tricoci Salon & Spa - Oakbrook | 6 of 10 | 924 | 4.3 |
| 3 | Feel Good Hair Salon and Spa | 5 of 10 | 293 | 4.9 |
Nail salons
| # | Business | Answered | Reviews | Rating |
|---|---|---|---|---|
| 1 | COCO Nail Bar Downers Grove | 10 of 10 | 1659 | 4.6 |
| 2 | Magic Nails Oakbrook Terrace | 10 of 10 | 1206 | 4.7 |
| 3 | Monchéri Nail Spa - Lombard | 4 of 10 | 644 | 4.8 |