Among the tattoo studios someone searching in Oak Brook, IL is shown, Rowan Oakbrook Center answered 9 of its last 10 reviews. New Hope Tattoo also answered 9 of its last 10. The Body Art Bar has replied too, answering 1 of its last 10. Those three are the names the measurement lets us put forward, and it says nothing about how the rest of the 20 studios we read handle their replies.
The lifetime numbers are a separate measure, covering each listing's whole history rather than its latest reviews. The median tattoo studio we read carries 110 Google reviews and the median rating is 4.9. The three most-reviewed studios carry 780, 701 and 492 reviews. Rowan Oakbrook Center's listing holds 780 reviews, The Body Art Bar's holds 701 and New Hope Tattoo's holds 353. A median is the middle of the set, so it tells you where a typical studio sits and nothing about how far any other listing sits from it.
For a point of comparison, the reply benchmark measured here is 71 percent, drawn from 62 measured businesses across this catchment. That is the share of recent reviews a typical measured business answered. It is measured across all trades together around Oak Brook, not tattoo studios alone, so it is a yardstick rather than a verdict on this trade.
What the measurement records is whether a reply exists: text an owner wrote under a client's review, on the listing where anyone searching can see it. It does not record who reads those replies or what they change. It does show that a studio with hundreds of reviews on its listing can answer 9 of its last 10, because Rowan Oakbrook Center and New Hope Tattoo both did.
What to do about it
Look at your last 10 reviews on your Google listing and count the ones you have replied to. Rowan Oakbrook Center and New Hope Tattoo each stand at 9 of 10, and the benchmark measured here is 71 percent. The two studio figures come from tattoo studios someone searching in Oak Brook is shown; the benchmark is measured across all trades together, so use both as figures to set yourself against.
Then make replying part of the job rather than something saved for later. Answer each new review in your own words, the warm ones and the critical ones alike: thank the client, mention the piece or the session if they did, and keep it short. A reply is the one part of a review you write. If your recent reviews have gone unanswered, start with the latest 10, since that is the window this measurement reads.
Tattoo studios
| # | Business | Answered | Reviews | Rating |
|---|---|---|---|---|
| 1 | Rowan Oakbrook Center | 9 of 10 | 780 | 4.8 |
| 2 | New Hope Tattoo | 9 of 10 | 353 | 4.9 |
| 3 | The Body Art Bar | 1 of 10 | 701 | 4.8 |