The dentists and the orthodontists someone searching in Wauwatosa, WI is shown sit on very different listings. Of the 20 dentists we read, the median carries 430.5 Google reviews, and the three most-reviewed carry 837, 773 and 673. Of the 20 orthodontists we read, the median carries 61 reviews. The most-reviewed orthodontist listing carries 821, followed by 396 and 313.
Both trades have a median rating of 4.9. That is the middle listing in each trade, not a description of every practice; it says nothing about how any single one is rated.
Replies are measured differently: on each business's most recent reviews, not its whole listing. Among the dentists we could measure, Wauwatosa Dental Arts & Implants answered the most of its recent reviews: 10 of its last 10. Its listing is also the most-reviewed among the dentists we read, at 837 reviews in total. Innovation Dental LLC answered 9 of its last 10, and its listing carries 556 reviews. We can't see how the other dentists we read handled their recent reviews.
Among the orthodontists we could measure, Griffin Orthodontics - West Allis answered the most of its recent reviews: 10 of 10, on a listing that carries 213 reviews in total. Highland Park Family Dentistry answered 5 of its last 10, and Ortho Smiles - Milwaukee answered 2 of its last 10. The benchmark measured here is 74%, measured across all trades together: that is the share of recent reviews a typical measured business answered. It is not a figure for dental practices alone.
What to do about it
Open your listing and count how many of your last 10 reviews carry a reply. The reply figures above were counted exactly that way. Among the dentists named here, Wauwatosa Dental Arts & Implants answered 10 of 10 and Innovation Dental LLC 9 of 10; among the orthodontists, Griffin Orthodontics - West Allis answered 10 of 10. The benchmark measured here is 74%, across all trades together.
A reply is the one part of a review you write. Answer each new review as it arrives, briefly, and thank the person for what they actually mentioned. When a review is critical, keep the reply factual and general, and take the details offline: a public reply should never confirm that the reviewer is a patient or discuss their treatment.
Dentists
| # | Business | Answered | Reviews | Rating |
|---|---|---|---|---|
| 1 | Wauwatosa Dental Arts & Implants | 10 of 10 | 837 | 4.9 |
| 2 | Innovation Dental LLC | 9 of 10 | 556 | 4.9 |
Orthodontists
| # | Business | Answered | Reviews | Rating |
|---|---|---|---|---|
| 1 | Griffin Orthodontics - West Allis | 10 of 10 | 213 | 4.9 |
| 2 | Highland Park Family Dentistry | 5 of 10 | 313 | 4.9 |
| 3 | Ortho Smiles - Milwaukee | 2 of 10 | 396 | 5 |