Among the tattoo studios someone searching in Wauwatosa, WI is shown, and that we could measure, no owner answered more than 1 of their last 10 Google reviews. Atomic Tattoos answered 1 of 10, and Planet Artz Tattoo Studio answered 1 of 10. Those two are the names we can credit with a reply. We can't see how the other tattoo studios we read handled theirs, so this is not a claim that the rest answered nothing, and it is not a claim that they answered more.
The benchmark measured here puts a typical measured business at 74% of its recent reviews answered, across 44 businesses. That figure is measured across all trades together, not tattoo studios alone. The best reply figure we found among these tattoo studios, 1 of 10, sits well below that benchmark.
We read 20 tattoo studios. The median one carries 64 Google reviews, and the median rating is 4.8. The three most-reviewed carry 395, 309 and 196. Atomic Tattoos is the listing at 395, the most-reviewed tattoo studio we read. Planet Artz Tattoo Studio carries 188.
Those review counts cover the whole history of each listing. The reply figures above cover only the last 10 reviews on each, so they are a different window. They say nothing about how these owners handled older reviews, and a review total says nothing about how many of those reviews got an answer. Read separately, the two measures describe two different things: how much customers have written about a studio over the life of its listing, and whether the owner has written anything back on the latest handful. For the tattoo studios we could measure, the second number is the one with room in it.
What to do about it
If you run a tattoo studio, open your Google listing and count how many of your last 10 reviews carry a reply from you. It is the same count behind each reply figure above. Among the tattoo studios we could measure, 1 of 10 was the highest we found; the benchmark measured here, across all trades together, is 74%.
You do not write the review, but you do write the reply. It does not need to be long: thank the person by name, mention the piece or the artist if they did, and sign it. Do the same for the next review that arrives, and for a critical one, answer calmly and offer a way to talk it through directly. Then count your last 10 again.
Tattoo studios
| # | Business | Answered | Reviews | Rating |
|---|---|---|---|---|
| 1 | Atomic Tattoos | 1 of 10 | 395 | 4.3 |
| 2 | Planet Artz Tattoo Studio | 1 of 10 | 188 | 4.9 |