In each of the three spa and aesthetics trades we read, the business we could measure answering the most of its recent reviews had replied to at least 9 of its last 10. Among the day spas someone searching in Wauwatosa is shown, Neroli Salon & Spa - Downtown answered 10 of 10, WELL Spa + Salon 9 of 10 and Hand & Stone Massage and Facial Spa 4 of 10. Among the med spas, EvolvMD MedSpa & Wellness I Milwaukee, WI answered 10 of 10, while AESTHETICS 360° Face & Body Center and SKN BAR Rx - Shorewood answered 9 of 10 each. Among the IV therapy businesses, Mantality Health Milwaukee, Wisconsin answered 9 of 10 and Northwest Phlebotomy School Milwaukee 6 of 10. None of the three is a trade where nobody answered. We can't see how the other businesses we read handled their reviews.
Those reply figures cover each business's last 10 reviews only. Counted over the whole life of the listing, the median day spa we read carries 34.5 reviews, and the three most-reviewed carry 558, 322 and 292. The median med spa carries 55.5 reviews and the most-reviewed 937. The median IV therapy business carries 53.5 reviews, and the most-reviewed in that search also carries 937. Every business named in this section carries more reviews than the median for its own trade: Neroli Salon & Spa - Downtown 558, AESTHETICS 360° Face & Body Center 555, WELL Spa + Salon 292, Hand & Stone Massage and Facial Spa 227, Mantality Health Milwaukee, Wisconsin 204, EvolvMD MedSpa & Wellness I Milwaukee, WI 202, Northwest Phlebotomy School Milwaukee 171 and SKN BAR Rx - Shorewood 133.
The median star ratings are high in all three trades. The median day spa we read is rated 4.8, the median med spa 4.9 and the median IV therapy business 5. A median is one listing in the middle, so it says nothing about how far any other listing sits from it.
For comparison, the benchmark measured here puts the typical business answering 74% of its recent reviews, across 44 businesses. That figure is measured across all trades together, not spa and aesthetics businesses alone.
What to do about it
Pull up your Google listing and count how many of your last 10 reviews have a reply from you. That is the same measure behind every reply figure above, so your number sits directly beside named businesses in your own trade: Neroli Salon & Spa - Downtown and EvolvMD MedSpa & Wellness I Milwaukee, WI at 10 of 10, Mantality Health Milwaukee, Wisconsin at 9 of 10.
If your count is lower, start with the most recent review that has no reply and work backwards. Keep each reply short and about what that reviewer actually said: the treatment, the visit, the person who looked after them. The reply is the one piece of that exchange that is yours to write. Then keep it going with each new review, and count your last 10 again once they have turned over.
Day spas
| # | Business | Answered | Reviews | Rating |
|---|---|---|---|---|
| 1 | Neroli Salon & Spa - Downtown | 10 of 10 | 558 | 4.4 |
| 2 | WELL Spa + Salon | 9 of 10 | 292 | 4.5 |
| 3 | Hand & Stone Massage and Facial Spa | 4 of 10 | 227 | 4.7 |
Med spas
| # | Business | Answered | Reviews | Rating |
|---|---|---|---|---|
| 1 | EvolvMD MedSpa & Wellness I Milwaukee, WI | 10 of 10 | 202 | 4.9 |
| 2 | AESTHETICS 360° Face & Body Center | 9 of 10 | 555 | 5 |
| 3 | SKN BAR Rx - Shorewood | 9 of 10 | 133 | 4.8 |
IV therapy
| # | Business | Answered | Reviews | Rating |
|---|---|---|---|---|
| 1 | Mantality Health Milwaukee, Wisconsin | 9 of 10 | 204 | 4.8 |
| 2 | Northwest Phlebotomy School Milwaukee | 6 of 10 | 171 | 5 |