Among the businesses someone searching in Whitefish Bay, WI is shown, the nail salons carry the bigger listings. Of the 20 nail salons we read, the median carries 184.5 Google reviews and the most-reviewed carry 669, 597 and 515. Of the 20 hair salons we read, the median carries 55.5 and the most-reviewed carry 503, 422 and 268. Across each listing's full history, the median rating is 4.9 for the hair salons and 4.65 for the nail salons.
Replies are a separate measure: how many of a business's most recent reviews the owner answered. Among the hair salons we could measure, High Brow Boutique answered the most, 10 of its last 10. Neroli Salon & Spa - North Shore answered 8 of 10, and Indulge Salon + Skin 6 of 10. Their listings hold 503, 422 and 268 reviews in total, the same three counts as the most-reviewed hair salons we read.
Among the nail salons, Posh Nail Lounge, Magical Nails & Spa Port Washington and Magical Nail Bayshore Mall each answered 10 of their last 10 reviews. Posh Nail Lounge carries 669 reviews in total, the most among the nail salons we read. We can't see how the other salons we read handled their recent reviews, so these names are credited for what they did, not used to describe everyone else.
For comparison, the benchmark measured here puts a typical business at 70% of its recent reviews answered. That figure is measured across 26 businesses in all trades together, not salons alone. The named hair and nail salons above sit at 6, 8 and 10 of their last 10.
What to do about it
Start with your own Google listing: count how many of your last 10 reviews have your reply under them. It is the same count behind each reply figure above. High Brow Boutique and the three nail salons named here are at 10 of 10, and the benchmark measured here is 70%.
If your count is lower, answer each new review from here on, including the short five-star ones. Keep it plain: thank the person, mention the service they described if they described one, and sign with your first name. For a critical review, acknowledge it, say what you will look at, and give a way to reach you directly. A reply is the one part of that exchange you write, and it sits on your listing beside the review for as long as the review does.
Hair salons
| # | Business | Answered | Reviews | Rating |
|---|---|---|---|---|
| 1 | High Brow Boutique | 10 of 10 | 503 | 4.9 |
| 2 | Neroli Salon & Spa - North Shore | 8 of 10 | 422 | 4.4 |
| 3 | Indulge Salon + Skin | 6 of 10 | 268 | 4.8 |
Nail salons
| # | Business | Answered | Reviews | Rating |
|---|---|---|---|---|
| 1 | Posh Nail Lounge | 10 of 10 | 669 | 4.6 |
| 2 | Magical Nails & Spa Port Washington | 10 of 10 | 515 | 4.3 |
| 3 | Magical Nail Bayshore Mall | 10 of 10 | 369 | 4.2 |