Among the day spas someone searching in Whitefish Bay, WI is shown, the ones we can name each answered most of their recent reviews. High Brow Boutique answered 10 of its last 10. European Wax Center answered 9 of 10, and Neroli Salon & Spa - North Shore answered 8 of 10. Those are the three day spas we could measure answering the most of their recent reviews; we can't see how the other day spas we read handled theirs.
Two of those names also hold large listings. Of the 20 day spas we read, the median carries 76.5 reviews and a 4.95 rating. The most-reviewed carries 597, then 503 and 422. High Brow Boutique's listing is the one at 503, and Neroli Salon & Spa - North Shore's is the one at 422. European Wax Center carries 350.
The massage businesses we read are a different picture. The median massage business among the 20 we read carries 37 reviews, against 76.5 for the day spas, with a median rating of 5. The most-reviewed carries 344, then 191 and 143. Among the massage businesses we could measure, Angel Massage answered the most of its recent reviews: 7 of its last 10, on a listing of 111 reviews. Living Well Physical Therapy & Performance, which appears in the massage results on a listing of 143, answered 1 of its last 10. Beyond those two, we can't see how the massage businesses we read handled their recent reviews.
For comparison, the benchmark measured here puts a typical business we could measure at 70% of its recent reviews answered, across 26 businesses. That figure is measured across all trades together, not spas and massage alone.
What to do about it
Look at your last 10 reviews on your Google listing and count the ones you have replied to. That is the same measure behind every reply figure above. Among the day spas named here, High Brow Boutique answered 10 of 10, European Wax Center 9 and Neroli Salon & Spa - North Shore 8. Among the massage businesses, Angel Massage answered 7 of 10.
If your count sits below those, start with the ten reviews already on your listing. Reply to each one by name, mention the specific service the person wrote about, and keep it to two or three sentences in your own voice. Then answer each new review as it comes in, so the count stays where you put it. A reply is the one part of that exchange you write, and it sits on your listing next to the review.
Day spas
| # | Business | Answered | Reviews | Rating |
|---|---|---|---|---|
| 1 | High Brow Boutique | 10 of 10 | 503 | 4.9 |
| 2 | European Wax Center | 9 of 10 | 350 | 4.9 |
| 3 | Neroli Salon & Spa - North Shore | 8 of 10 | 422 | 4.4 |
Massage
| # | Business | Answered | Reviews | Rating |
|---|---|---|---|---|
| 1 | Angel Massage | 7 of 10 | 111 | 4.5 |
| 2 | Living Well Physical Therapy & Performance | 1 of 10 | 143 | 5 |