Day Massage answered 4 of its last 10 reviews, and that is the most of any of the 20 day spas we read around Chaska. Turbo Nails Spa answered 2 of its last 10. Those two are the businesses answering the most in that trade, so their counts say nothing about what the rest of the twenty we read are doing with their recent reviews.
The massage listings we read sit differently. VIP Massage answered 7 of its last 10, on a listing holding 96 reviews. Sugar Creek Chiropractic also answered 7 of its last 10, with 50 reviews. Day Massage turns up in this trade as well, at 4 of its last 10 and 199 reviews. That is three businesses out of the 20 we read, and nothing beyond them.
The two trades also look different on review depth. Among the day spas we read the median is 58.5 reviews per business, while the three most-reviewed listings hold 411, 330 and 209. Massage runs thinner: a median of 31.5, with the top three at 199, 96 and 96. Median ratings are 4.8 for day spas and 4.9 for massage, and a median is one figure for a whole trade — it does not tell you which listing is which, or what any single one of them shows.
Across the 41 businesses we measured in what someone searching in Chaska is shown, a typical one answered 65% of its recent reviews. That number belongs to the 41 we measured, not to either trade here. For scale, the two trades on this page account for 40 of the 340 businesses we read across all trades in this catchment. In that same read, none of the 20 gyms we read had answered any of their recent reviews.
What to do about it
The reply counts here are drawn from each business's most recent reviews, not from the whole listing. That is why VIP Massage at 96 reviews and Sugar Creek Chiropractic at 50 both show 7 of their last 10: the size of the file is a separate thing from what has been answered lately. A thin listing is not shut out of this, and a deep one does not carry itself.
So if you run a spa or a massage room around Chaska, start at the newest review and work backwards, writing under each one in your own words rather than from a single template. Answer the ones that were happy as well as the ones that were not — a review with no complaint in it still gives you somewhere to say what you actually do. And treat catching up and keeping up as two different jobs. Day Massage sits at 4 of its last 10 on a listing of 199 reviews; a count taken from recent reviews only holds where the replying keeps pace with what comes in.
Day spas
| # | Business | Answered | Reviews | Rating |
|---|---|---|---|---|
| 1 | Day Massage | 4 of 10 | 199 | 4.7 |
| 2 | Turbo Nails Spa | 2 of 10 | 198 | 4.2 |
Massage
| # | Business | Answered | Reviews | Rating |
|---|---|---|---|---|
| 1 | VIP Massage | 7 of 10 | 96 | 4.9 |
| 2 | Sugar Creek Chiropractic | 7 of 10 | 50 | 4.9 |
| 3 | Day Massage | 4 of 10 | 199 | 4.7 |