The chiropractors someone searching in Des Plaines, IL is shown carry a median rating of 4.95, on a median of 32 Google reviews. The gyms shown in the same kind of search carry a median of 171.5 reviews and a median rating of 4.65. We read 20 businesses in each trade, and those figures describe the middle listing of each set only. They say nothing about how the other listings are spread around it.
Among the gyms we read, FFC Park Ridge answered 7 of its 10 most recent reviews. Steel Fitness Club answered 1 of its last 10. Those are the gyms we can name as answering; we can't see how many of the other gyms we read replied to anything, so we do not count them. On the whole history of their listings, FFC Park Ridge carries 415 reviews and Steel Fitness Club carries 537. The three most-reviewed gyms we read carry 600, 544 and 537 reviews.
Among the chiropractors we read, Park Ridge Chiropractic answered 2 of its 10 most recent reviews. Its listing carries 122 reviews in total. The three most-reviewed chiropractors we read carry 267, 209 and 127 reviews, against that median of 32. Park Ridge Chiropractic is the one chiropractor we can name as answering, and that is all we can see about replies in this trade.
For context, the reply benchmark measured here is 65 percent: across 53 measured businesses in the Des Plaines search, that is the share of recent reviews a typical one answered. It is measured across all trades together in this search, not only gyms and chiropractors, so it is a reference point rather than a figure for either trade.
What to do about it
Open your own listing and look at your 10 most recent reviews. Count how many carry a reply from you. Among the gyms in this search, FFC Park Ridge answered 7 of its last 10; among the chiropractors, Park Ridge Chiropractic answered 2 of 10. The benchmark measured here is 65 percent. Those are the numbers to hold your own count against.
The review is the customer's; the reply is the part you write. Answer each new review, including the short five-star ones, and make each reply about what that customer actually said: the class, the trainer, the adjustment, the front desk. Keep it brief and in your own words. If a review is critical, thank the person, address the specific point once, and offer a way to reach you directly. Then check the same 10 again in a month and see where your count stands.
Gyms
| # | Business | Answered | Reviews | Rating |
|---|---|---|---|---|
| 1 | FFC Park Ridge | 7 of 10 | 415 | 4 |
| 2 | Steel Fitness Club | 1 of 10 | 537 | 4.9 |
Chiropractors
| # | Business | Answered | Reviews | Rating |
|---|---|---|---|---|
| 1 | Park Ridge Chiropractic | 2 of 10 | 122 | 4.8 |