Among the businesses someone searching in Des Plaines, IL is shown, the tattoo studios carry far bigger listings than the shops. The median tattoo studio of the 20 we read holds 116.5 Google reviews, and the three most-reviewed studios hold 2,064, 1,074 and 965. The median shop of the 20 we read holds 25 reviews, and the three most-reviewed shops hold 82, 71 and 58. The most-reviewed shop we read carries 82 reviews, fewer than the median tattoo studio's 116.5. The median rating is 4.9 in both trades.
The reply figures below count how many of a business's 10 most recent Google reviews carry a reply from the owner. They record whether a reply exists, not what it says.
Among the shops we read, Margo Boutique answered 10 of its last 10 reviews. Le Obsession Boutique answered 2 of its last 10. Those two listings carry 71 and 54 reviews in total.
Among the tattoo studios we read, THE TAT CAVE answered 8 of its last 10 reviews, Tattoo Factory answered 3 of its last 10, and Chi Town Tattoo & Body Piercing answered 1 of its last 10. Their listings carry 1,074, 965 and 862 reviews in total.
The benchmark measured here puts a typical measured business at 65% of its recent reviews answered, across 53 businesses measured in this town's catchment. It is measured across that catchment, not within these two trades alone. The recent-review figures above cover each business's last 10 reviews only; the review totals and the 4.9 median rating cover each listing's whole history.
What to do about it
Open your listing and look at your last 10 reviews. Count the ones that carry a reply from you. Margo Boutique answered 10 of its last 10, and THE TAT CAVE answered 8 of its last 10 on a listing of 1,074 reviews, and those two figures show what a full or near-full count looks like.
If you are short of that, answer the unanswered ones this week, oldest first. Keep each reply brief and specific: thank the person by name, mention what they bought or had done, and answer a critical review calmly with a way to reach you directly. Then pick one day a week to check for new reviews and answer each one. A reply is the one part of a review page you write yourself, and a reply to every recent review is a number you control.
Shops
| # | Business | Answered | Reviews | Rating |
|---|---|---|---|---|
| 1 | Margo Boutique | 10 of 10 | 71 | 5 |
| 2 | Le Obsession Boutique | 2 of 10 | 54 | 4.9 |
Tattoo studios
| # | Business | Answered | Reviews | Rating |
|---|---|---|---|---|
| 1 | THE TAT CAVE | 8 of 10 | 1074 | 4.5 |
| 2 | Tattoo Factory | 3 of 10 | 965 | 4.4 |
| 3 | Chi Town Tattoo & Body Piercing | 1 of 10 | 862 | 4.3 |