Among the shops someone searching in Geneva, IL is shown, the one answering every recent review is not one of the big listings. House of 423 answered 10 of its most recent 10 reviews. Its listing holds 56 reviews in total, a fraction of the largest shop listing we read.
We read 20 shops. The median shop we read carries 28 Google reviews, and the median rating among them is 4.9. The three most-reviewed shops we read carry 669, 337 and 57 reviews. Those are lifetime totals for each listing, and they say nothing on their own about how often an owner replies.
The replies are a separate measure, taken from each listing's most recent reviews only. Beside House of 423, two more shops are named for answering: The Pynk Byrd answered 5 of its last 10, and Boutique Baby also answered 5 of its last 10. Across their whole histories, The Pynk Byrd's listing holds 669 reviews and Boutique Baby's holds 337, the two largest listings among the three shops named here. We can name at most three shops per trade, so we can't see how the other shops we read handle their reviews, and nothing here should be read as a count of how many answered.
For a reference point, the benchmark measured here puts a typical measured business at 71% of its recent reviews answered, drawn from 49 businesses measured in this catchment across trades, not shops alone. House of 423's 10 of 10 is the highest of the three shop figures named here. The Pynk Byrd and Boutique Baby are credited here because each has answered 5 of its most recent 10, on listings that carry far more reviews than the median shop.
What to do about it
Open your listing and look at your most recent 10 reviews. Count how many carry a reply from you. That is the same measure behind every reply figure above: House of 423 at 10 of 10, The Pynk Byrd and Boutique Baby at 5 of 10 each, and a benchmark of 71% measured across this catchment.
You do not need a large listing to reach 10 of 10; House of 423 does it on a listing of 56 reviews. Reply to each new review as it arrives, in your own words, and mention something specific the customer wrote about. A short, specific thank-you to a five-star review is a reply. A reply is the one part of that exchange you write, so make it sound like the person behind the counter.
Shops
| # | Business | Answered | Reviews | Rating |
|---|---|---|---|---|
| 1 | House of 423 | 10 of 10 | 56 | 5 |
| 2 | The Pynk Byrd | 5 of 10 | 669 | 5 |
| 3 | Boutique Baby | 5 of 10 | 337 | 5 |