Among the chiropractors someone searching in New Berlin, WI is shown, Advantage Chiropractic answered 10 of its last 10 reviews, on a listing that carries 290 reviews in total. Chiropractic Company of West Allis North answered 9 of its last 10, on a listing of 271. No business named in this section answered more of its recent reviews than those two. Back 2 Action Chiropractic also appears among the chiropractors answering, with a reply on 1 of its last 10 and a listing of 238 reviews.
The gyms we read carry much larger listings. The median gym carries 220 reviews, and the three most-reviewed carry 1,210, 1,066 and 1,036. The median chiropractor we read carries 67 reviews, and the most-reviewed carries 797. Both trades are well rated: the median gym sits at 4.7 stars and the median chiropractor at 4.9. Those are whole-listing figures, built up over each listing's full history, and they say nothing about how any of those reviews were answered.
On replies, the gym picture is narrower. Among the gyms we could measure, Princeton Club - New Berlin answered the most of its recent reviews: 8 of its last 10, on a listing of 917 reviews. That is the one gym we can name here. We can't see how the other gyms we read handled their recent reviews, so this is one business's figure, not a description of the trade. The same holds for the chiropractors: three names, each with its own number, and nothing said about the rest of the 20 we read.
For a wider reference point, the benchmark measured here puts the typical measured business at 81% of its recent reviews answered, across 61 businesses. That figure is measured across all trades together, not gyms or chiropractors alone. It is useful as a yardstick for your own last 10, alongside the named figures above.
What to do about it
Open your Google listing and count how many of your last 10 reviews carry a reply from you. That is the same measure behind every reply figure above: Advantage Chiropractic at 10 of 10, Chiropractic Company of West Allis North at 9, Princeton Club - New Berlin at 8, and the benchmark measured here at 81%.
Then answer the next review that comes in, and the one after it, in your own words. Thank the person for what they actually mentioned, whether that was a class, a visit or the front desk. When a review is critical, say plainly what you did about it and leave the argument out. Keep it short and sign it from the business. A reply is the one part of that exchange you write, and the count of your last 10 is how you can check whether you are doing it.
Gyms
| # | Business | Answered | Reviews | Rating |
|---|---|---|---|---|
| 1 | Princeton Club - New Berlin | 8 of 10 | 917 | 4.6 |
Chiropractors
| # | Business | Answered | Reviews | Rating |
|---|---|---|---|---|
| 1 | Advantage Chiropractic | 10 of 10 | 290 | 4.9 |
| 2 | Chiropractic Company of West Allis North | 9 of 10 | 271 | 4.9 |
| 3 | Back 2 Action Chiropractic | 1 of 10 | 238 | 5 |