Not one of the 20 gyms we read among the businesses someone searching in Oak Creek, WI is shown had answered any of its recent reviews. These are not small listings. The median gym we read carries 129 reviews and a 4.7 rating. The three most-reviewed gyms we read carry 1,210, 843 and 658 reviews. Those review counts and ratings cover each listing's whole history. The reply measure is narrower: it looks only at the most recent handful of reviews on each listing, and on that measure the gyms we read had nothing.
The chiropractors we read show something different. Among them, South Shore Family Chiropractic, Chiropractic Company of Greenfield and Connect Chiropractic - Oak Creek each answered 10 of their 10 most recent reviews. Their listings carry 270, 233 and 204 reviews respectively. The median chiropractor we read carries 103 reviews and a 4.95 rating, and the most-reviewed carries 460. We can't see how the other chiropractors we read handled their recent reviews, so these three names are credited for what they did, not used to describe the trade.
The contrast in this section is about replies. Among the gyms we read, no owner had answered a recent review. Among the chiropractors, three named practices answered every one of their last ten. Both trades are measured the same way: how many of a business's most recent reviews carry a reply from the owner.
For reference, the benchmark measured here puts a typical measured business at 66% of its recent reviews answered, across 44 businesses. That figure is measured across all trades together, not gyms or chiropractors alone.
What to do about it
If you run a gym, you are starting from a trade where not one of the 20 we read had answered a recent review. Replying to each new review would set your listing apart from every gym we read on that one measure.
If you run a chiropractic practice, the three practices named above show what the measure looks like at its best: 10 of their last 10. Open your own listing and count how many of your 10 most recent reviews carry a reply. That is the same measure behind every reply figure above. Then answer what comes in, positive or critical, in your own words and specific to what the reviewer said. The review is the customer's; the reply is the part you write.
Gyms
We read 20 gyms businesses here and not one had answered a single one of its ten most recent reviews. The first owner here who replies is the only one doing it.
Chiropractors
| # | Business | Answered | Reviews | Rating |
|---|---|---|---|---|
| 1 | South Shore Family Chiropractic | 10 of 10 | 270 | 4.9 |
| 2 | Chiropractic Company of Greenfield | 10 of 10 | 233 | 5 |
| 3 | Connect Chiropractic - Oak Creek | 10 of 10 | 204 | 4.8 |