The same three names lead both trades. Among the day spas and the massage businesses someone searching in Oak Creek, WI is shown, Q SPA MASSAGE THERAPY, Tranquility Day Spa and Orchid Day Spa each answered 10 of their 10 most recent reviews. We read 20 day spas and 20 massage businesses, and those three businesses sit at the top of the reply figures in both searches, with every one of them at 10 of 10.
The listings themselves, counted over their whole history, look different between the two trades. The median day spa we read carries 74 Google reviews and a median rating of 5; the three most-reviewed day spas carry 252, 153 and 148. The median massage business we read carries 41.5 reviews and a median rating of 4.9; the three most-reviewed massage listings carry 252, 234 and 153. Q SPA MASSAGE THERAPY's listing holds 252 reviews, Tranquility Day Spa's holds 153 and Orchid Day Spa's holds 145.
We can't see how the other day spas and massage businesses we read handled their recent reviews, so the three names here are a standard to measure against, not a count of who answers. What the data does show is that neither trade is one where nobody answered: in both, there are businesses you can name that replied to every one of their last 10 reviews.
For comparison, the benchmark measured here puts the typical business at 66% of its recent reviews answered, measured across 44 businesses. That figure is measured across all trades together, not spas and massage alone. Against it, Q SPA MASSAGE THERAPY, Tranquility Day Spa and Orchid Day Spa each sit at 10 of 10 on their most recent reviews. A reply is the one part of a review that the owner writes, and these three wrote one under each of their last 10.
What to do about it
If you run a day spa or a massage practice, the mark to measure yourself against is set by Q SPA MASSAGE THERAPY, Tranquility Day Spa and Orchid Day Spa: a reply under 10 of their last 10 reviews. Open your Google listing, look at your last 10 reviews, and count how many carry a reply from you. The reply figures above were counted exactly that way.
If your count is below 10, start with the newest review that has no reply and write one, then work back through the rest. Keep each reply short and specific: thank the customer for what they actually mentioned, whether that was a therapist, a treatment or the room. Answer a critical review calmly, without arguing the details, and offer a way to talk it through directly. Then count your last 10 again once new reviews come in.
Day spas
| # | Business | Answered | Reviews | Rating |
|---|---|---|---|---|
| 1 | Q SPA MASSAGE THERAPY | 10 of 10 | 252 | 4.5 |
| 2 | Tranquility Day Spa | 10 of 10 | 153 | 4.9 |
| 3 | Orchid Day Spa | 10 of 10 | 145 | 4.5 |
Massage
| # | Business | Answered | Reviews | Rating |
|---|---|---|---|---|
| 1 | Q SPA MASSAGE THERAPY | 10 of 10 | 252 | 4.5 |
| 2 | Tranquility Day Spa | 10 of 10 | 153 | 4.9 |
| 3 | Orchid Day Spa | 10 of 10 | 145 | 4.5 |