Among the nail salons someone searching in Pleasanton, CA is shown, some owners answer nearly every recent review. Of the 20 nail salons we read, Pleasanton Nail & Hair Salon answered 10 of its last 10 reviews, on a listing of 141 reviews. Lavender Oasis Nail Salon Day Spa also answered 10 of 10, on a listing of 74. Theory The Pleasanton Salon answered 8 of its last 10, on a listing of 172. Those three are the nail salons we can name as answering, and each is credited here with its own figure.
The barbershop figures read differently. Among the 20 barbershops we read in the same search, Luxe Barber Studio answered 1 of its last 10 reviews, on a listing of 297. We can name no other barbershop as answering. That is not a count of how many did: not every listing we read could be measured for replies, so the only thing we can report is the named business and its figure.
The review totals are a separate measure, taken across each listing's whole history rather than its last 10 reviews. The median barbershop we read carries 74.5 reviews and a 4.6 rating, and the three most-reviewed barbershops carry 606, 586 and 534. The median nail salon we read carries 38.5 reviews and a 4.5 rating, and the most-reviewed nail salon carries 256. A median is one middle figure; it says nothing about how any single listing in either trade looks.
For a wider reference point, the benchmark measured here puts the share of recent reviews a typical measured business answered at 62 percent, measured across 46 businesses in all trades together, not barbershops or nail salons alone. A reply is the one part of a review exchange the owner writes, and it sits on the listing beside the review it answers.
What to do about it
Start with your own listing: count how many of your last 10 reviews have your reply under them. The reply figures above were counted exactly that way. Set your count beside the named ones: among the nail salons we read, Pleasanton Nail & Hair Salon and Lavender Oasis Nail Salon Day Spa each answered 10 of 10 and Theory The Pleasanton Salon 8 of 10; among the barbershops, Luxe Barber Studio answered 1 of 10.
If your count is 0, begin with your newest review and work back. A reply does not need to be long. Thank the person for what they actually mentioned, whether that was the cut, the colour or the set, and where they raised a problem, say plainly what you did about it. Keep each reply specific to that review rather than pasting the same line under every one.
Barbershops
| # | Business | Answered | Reviews | Rating |
|---|---|---|---|---|
| 1 | Luxe Barber Studio | 1 of 10 | 297 | 4.7 |
Nail salons
| # | Business | Answered | Reviews | Rating |
|---|---|---|---|---|
| 1 | Pleasanton Nail & Hair Salon | 10 of 10 | 141 | 4.5 |
| 2 | Lavender Oasis Nail Salon Day Spa | 10 of 10 | 74 | 4.4 |
| 3 | Theory The Pleasanton Salon | 8 of 10 | 172 | 4.5 |