In each of these three trades, the most-reviewed business we read is also one that had answered all of its 10 most recent reviews. Among the barbershops someone searching in Schaumburg, IL is shown, Famous Fadez Schaumburg carries the most Google reviews, at 1,201, and it answered 10 of 10. Among the nail salons we read, COCO Nail Bar Hoffman Estates carries the most, at 1,215, and it answered 10 of 10. Among the hair salons we read, HIP Salon carries the most, at 672, and it also answered 10 of 10.
Listing sizes are not the same across these trades. The median barbershop we read carries 173.5 reviews and the median nail salon 163.5, while the median hair salon carries 66. After the most-reviewed listing, the next two barbershops carry 736 and 577 reviews, the next two nail salons 940 and 704, and the next two hair salons 642 and 600. The median rating is 4.85 for the barbershops and 4.75 for both the hair salons and the nail salons.
Other businesses in these trades were answering recent reviews too. Christopher Anthony Salon answered 10 of its 10 most recent reviews, and Hair Cuttery Color & Haircuts - Hoffman Estates answered 8 of 10. AVA Nail Bar Schaumburg answered 9 of 10 and Relax Nails 7 of 10. Among the barbershops, Blurry Fades answered 6 of 10. Separately from those recent replies, their listings carry 497, 600, 940, 378 and 383 reviews in total.
Those names are the leaders: at most 3 of the 20 businesses we read in each trade. We cannot say how the rest of the businesses read are answering. For a reference point, the reply benchmark measured in this catchment puts a typical measured business at 75% of its recent reviews answered.
What to do about it
Open your own listing and count how many of your 10 most recent reviews carry a reply from you. Famous Fadez Schaumburg, HIP Salon, Christopher Anthony Salon and COCO Nail Bar Hoffman Estates each answered 10 of 10, and the typical measured business here answered 75% of its recent reviews. That is the standard your own count sits beside.
You do not write the review, but you do write the reply. Keep it short: thank the person, mention the stylist, the cut or the set they mentioned, and answer a critical review as calmly as a kind one. Then answer each new review as it arrives, so that whenever someone looks at your most recent 10, every one of them has a reply from the owner.
Barbershops
| # | Business | Answered | Reviews | Rating |
|---|---|---|---|---|
| 1 | Famous Fadez Schaumburg | 10 of 10 | 1201 | 4.8 |
| 2 | Blurry Fades | 6 of 10 | 383 | 4.9 |
| 3 | Beardsley's Barber Shop | 1 of 10 | 347 | 4.5 |
Hair salons
| # | Business | Answered | Reviews | Rating |
|---|---|---|---|---|
| 1 | HIP Salon | 10 of 10 | 672 | 4.9 |
| 2 | Christopher Anthony Salon | 10 of 10 | 497 | 4.8 |
| 3 | Hair Cuttery Color & Haircuts - Hoffman Estates | 8 of 10 | 600 | 4.5 |
Nail salons
| # | Business | Answered | Reviews | Rating |
|---|---|---|---|---|
| 1 | COCO Nail Bar Hoffman Estates | 10 of 10 | 1215 | 4.3 |
| 2 | AVA Nail Bar Schaumburg | 9 of 10 | 940 | 4.5 |
| 3 | Relax Nails | 7 of 10 | 378 | 4.1 |