Of the 20 tattoo studios we read around Schaumburg, the one answering the most of its recent reviews had answered every one of them: Mystic Knot Tattoo & Body Piercing replied to 10 of its 10 most recent reviews, on a listing that carries 86 reviews. Rising Phoenix Tattoo and Body Piercing answered 9 of 10, and it carries 560 reviews, the second-largest count among the tattoo studios in this section. Those are two named studios, credited for their own figures. We have reply counts only for the businesses answering the most, so we can't see how the other studios we read handle their reviews.
Among the 20 shops someone searching in Schaumburg is shown, the shop answering the most is also the most-reviewed one we read. Panache – The Emporium Shop answered 7 of its 10 most recent reviews and carries 865 reviews. Bombay Boutique | Indian Clothing answered 3 of 10, on a listing of 191 reviews.
The review totals are a separate measure from the reply counts: they cover each listing's whole history, while the reply figures cover only the most recent 10 reviews. The median shop we read carries 52 Google reviews and the median tattoo studio 41.5, and both trades show a median rating of 4.9. The most-reviewed listings sit well above those middles. The three most-reviewed tattoo studios carry 1058, 560 and 207 reviews; the three most-reviewed shops carry 865, 252 and 191.
For a point of comparison, a typical business we measured in this catchment answered 75% of its recent reviews, measured across 63 businesses. That figure is measured across all trades together, not from shops and studios alone, and like the reply counts above it describes recent reviews only.
What to do about it
If you run a shop or a studio here, start with a count. Open your Google listing, look at your 10 most recent reviews, and note how many carry a reply from you. Mystic Knot answered 10 of 10, Rising Phoenix 9 of 10 and Panache 7 of 10, and a typical business measured in this catchment answered 75% of its recent reviews. That gives you a concrete figure to set yours against.
Then make replying part of the job rather than an occasional task. Answer each new review: thank the person, mention what they bought or what work you did, answer any question they raised, and keep it to two or three sentences. Do the same for a critical review, calmly and without arguing. You do not write the review, but you do write the reply.
Shops
| # | Business | Answered | Reviews | Rating |
|---|---|---|---|---|
| 1 | Panache – The Emporium Shop | 7 of 10 | 865 | 4.8 |
| 2 | Bombay Boutique | Indian Clothing | 3 of 10 | 191 | 4.8 |
Tattoo studios
| # | Business | Answered | Reviews | Rating |
|---|---|---|---|---|
| 1 | Mystic Knot Tattoo & Body Piercing | 10 of 10 | 86 | 4.9 |
| 2 | Rising Phoenix Tattoo and Body Piercing | 9 of 10 | 560 | 4.6 |