Among the tattoo studios someone searching in Simi Valley, CA is shown, MD Tattoo Studio, Clear Vision Tattoo and Lucky's Tattoo each answered every one of their last 10 reviews: 10 of 10. We read 20 tattoo studios, and of the ones we could measure, those three answered the most of their recent reviews. We can't see how the other studios we read handled theirs, so this is not a statement about tattoo studios as a trade. It is a statement about three named studios, each sitting at the top of the figure we measure.
That reply figure covers only each studio's most recent reviews. The review counts are a different measure: the whole history of a listing. On that measure, MD Tattoo Studio carries 514 reviews and Clear Vision Tattoo carries 266, the two largest listings among the tattoo studios we read. The third-largest carries 144. Lucky's Tattoo carries 110. The median studio we read carries 61 reviews, and the median rating among them is 4.9.
So the three studios named here are not all on the largest listings. Lucky's Tattoo is not among the three most-reviewed studios we read. On its last 10 reviews, its reply figure matches MD Tattoo Studio's: 10 of 10. Answering reviews is not something reserved for the studio with the biggest pile of them.
For comparison, the benchmark measured across all trades together is 67 percent: the share of recent reviews a typical measured business answered, across 41 businesses, not tattoo studios alone. The three studios named above each answered 10 of 10 on their most recent reviews.
What to do about it
Open your listing and count how many of your last 10 reviews carry a reply from you. That is the same measure behind every reply figure above: MD Tattoo Studio, Clear Vision Tattoo and Lucky's Tattoo each answered 10 of 10, and the benchmark measured across all trades together is 67 percent.
You do not write the review, but you do write the reply. Keep it short and specific to what the customer said: mention the piece or the artist if they did, thank them by name, and answer a complaint plainly without arguing. If you are behind, start with the newest review and work back, then answer each new one as it arrives. The figure to aim at is the one the three studios named above show on their last 10, and none of it depends on how many reviews your listing already carries.
Tattoo studios
| # | Business | Answered | Reviews | Rating |
|---|---|---|---|---|
| 1 | MD Tattoo Studio | 10 of 10 | 514 | 4.9 |
| 2 | Clear Vision Tattoo | 10 of 10 | 266 | 4.9 |
| 3 | Lucky's Tattoo | 10 of 10 | 110 | 5 |