Among the chiropractors someone searching in Wheaton, IL is shown, the median listing we read carries 66 reviews and the most-reviewed carries 1,467. The next two on that list carry 190 and 136. The gyms in the same search look different at the top: their three most-reviewed listings carry 464, 349 and 344, against a median gym of 68. The two trades share almost the same median review count, and the chiropractors' most-reviewed listing sits far above anything the gyms show.
Among the chiropractors we read, Lederman Chiropractic & Sports Medicine answered 10 of its last 10 reviews, Wheaton Family Chiropractic answered 9 of 10, and Complete Chiropractic answered 8 of 10. Those figures cover only the most recent handful of reviews. Over their whole listing history, the three carry 132, 190 and 130 reviews respectively. The median rating among the chiropractors we read is 5.
Among the gyms we read, Brickhaus Fitness answered 9 of its last 10 reviews. This page says nothing about how the other gyms we read handled theirs: not every business could be measured, and a gym is named only if it answered at least one. Separately, its listing carries 267 reviews in total. The median rating among the gyms we read is 4.8.
For a wider reference point, the reply benchmark measured here, across 54 businesses whose replies we could measure in this catchment, is 72 percent: that is the share of recent reviews a typical measured business answered. It is a figure for the catchment as a whole, not for either of the two trades in this section.
What to do about it
If you run a gym or a chiropractic practice, open your listing and count how many of your last 10 reviews carry a reply from you. That one number is directly comparable to the figures on this page: Lederman Chiropractic & Sports Medicine at 10 of 10, Brickhaus Fitness at 9 of 10, and the benchmark measured here at 72 percent.
If your count is below that, the fix is small and entirely in your hands. Answer each new review as it comes in, in a sentence or two that responds to what the person actually wrote, under your own name. A thank-you that mentions the class, the trainer or the treatment they described is enough. A reply is the one part of that exchange you write, and it is the part of your listing you control completely.
Gyms
| # | Business | Answered | Reviews | Rating |
|---|---|---|---|---|
| 1 | Brickhaus Fitness | 9 of 10 | 267 | 4.7 |
Chiropractors
| # | Business | Answered | Reviews | Rating |
|---|---|---|---|---|
| 1 | Lederman Chiropractic & Sports Medicine | 10 of 10 | 132 | 4.9 |
| 2 | Wheaton Family Chiropractic | 9 of 10 | 190 | 4.9 |
| 3 | Complete Chiropractic | 8 of 10 | 130 | 4.8 |