Among the tattoo studios someone searching in Wheaton, IL is shown, the listing with the most reviews is also one whose owner is answering them. Rowan Oakbrook Center carries 780 Google reviews, the largest count among the 20 tattoo studios we read, and its owner replied to 9 of its last 10. New Hope Tattoo, on 353 reviews, also answered 9 of its last 10. Both of the studios we can name here sit at the same figure.
The review counts are a different measure from those reply figures. They are lifetime totals, while the 9 of 10 figures cover only each studio's most recent ten reviews. Across the whole listing history, the median tattoo studio we read carries 124 reviews, and the median rating is 4.9. The three most-reviewed studios carry 780, 743 and 492. A median is a single midpoint: it describes the middle listing, not how the other studios we read are spread around it.
For a reference point, the benchmark measured here is 72 percent. That is the share of recent reviews a typical measured business answered, taken across 54 businesses someone searching in Wheaton is shown, with trades pooled together rather than tattoo studios alone. It uses the same recent-review window as the figures for Rowan Oakbrook Center and New Hope Tattoo, so the three numbers can sit side by side.
What the data does not tell us is how the rest of the tattoo studios we read handle their replies. A studio is named only if we could measure its replies and it had answered at least one, and not every studio could be measured. So the short list is not a count of who answers and who does not. It is a record of two owners who, on their last ten reviews, wrote back to nearly every customer.
What to do about it
If you run a tattoo studio, Rowan Oakbrook Center and New Hope Tattoo give you a concrete figure to hold your own listing against: 9 of the last 10 reviews answered, on listings of 780 and 353 reviews. Open your Google listing, look at your last 10 reviews, and count how many carry a reply from you. That count sits directly beside theirs, and beside the 72 percent benchmark measured here.
A reply is the one part of a review page you write. It does not need to be long. Thank the person for what they actually said, mention the piece or the artist if they named one, and keep it in the voice you use in the chair. If your last 10 are mostly unanswered, start with those, then make answering each new review part of how you close out the week.
Tattoo studios
| # | Business | Answered | Reviews | Rating |
|---|---|---|---|---|
| 1 | Rowan Oakbrook Center | 9 of 10 | 780 | 4.8 |
| 2 | New Hope Tattoo | 9 of 10 | 353 | 4.9 |