Among the hair salons someone searching in Wilmette, IL is shown, the owners we can name answer nearly every recent review. Gordon Salon Wilmette and CK Studio Salon each answered 10 of their most recent 10, and Gordon Salon Evanston answered 9 of 10. Among the barbershops, the highest figure we measured belongs to D&J Fades, which answered 5 of its most recent 10, and Ashor’s Fade also appears among those replying, with 1 of 10. We name only businesses whose replies we could measure, so none of this is a count of how many of the 20 barbershops or 20 hair salons we read answer.
The nail salons named here are also replying. EVA Nails answered 10 of its most recent 10, Xpression Nail Spa Skokie answered 9 of 10, and Kiara Nail Spa Evanston answered 7 of 10. Kiara Nail Spa Evanston is also the most-reviewed listing among the businesses in this section, at 793 reviews.
The listings themselves are a separate measure, covering each listing's whole history rather than its latest reviews. The median barbershop we read carries 177 reviews and a 4.9 rating; the most-reviewed barbershops carry 458, 447 and 401. The median hair salon carries 106.5 reviews and a 4.8 rating, with the most-reviewed at 406, 364 and 279. The median nail salon carries 66.5 reviews and a 4.6 rating, with the most-reviewed at 793, 619 and 430. Of the three trades in this section, barbershops have the highest median review count and the highest median rating.
For reference, the benchmark measured here is 66: that is the percentage of recent reviews a typical business answered, across the 53 businesses in this catchment whose replies we could measure.
What to do about it
Look at your own last 10 reviews and count how many carry a reply from you. That is the same window every reply figure above uses, and it is the one you can change today. If you run a hair or nail salon, the owners named here answered 7, 9 or 10 of their last 10, so that is the company your listing keeps in these results. If you run a barbershop, the highest figure we measured among the barbershops was 5 of 10, so there is plenty of room above it.
The practical routine is short: reply to each new review as it arrives, the good ones as well as the critical ones, in a sentence or two that mentions something specific the customer said. Sign it as the owner. Of everything in that exchange, the reply is the only part you write.
Barbershops
| # | Business | Answered | Reviews | Rating |
|---|---|---|---|---|
| 1 | D&J Fades | 5 of 10 | 350 | 4.9 |
| 2 | Ashor’s Fade | 1 of 10 | 458 | 4.6 |
Hair salons
| # | Business | Answered | Reviews | Rating |
|---|---|---|---|---|
| 1 | Gordon Salon Wilmette | 10 of 10 | 406 | 4.8 |
| 2 | CK Studio Salon | 10 of 10 | 279 | 4.9 |
| 3 | Gordon Salon Evanston | 9 of 10 | 364 | 4.8 |
Nail salons
| # | Business | Answered | Reviews | Rating |
|---|---|---|---|---|
| 1 | EVA Nails | 10 of 10 | 392 | 4.9 |
| 2 | Xpression Nail Spa Skokie | 9 of 10 | 430 | 4.3 |
| 3 | Kiara Nail Spa Evanston | 7 of 10 | 793 | 4.8 |