Among the orthodontists someone searching in Wilmette, IL is shown, the three we can name each answered 10 of their last 10 reviews: DentalWorks & Orthodontics Skokie, Shoreview Orthodontics - Kenilworth and Orthodontic Experts Skokie. Among the restaurants, the business answering the most of its recent reviews that we could measure, The Hampton Social - Skokie, answered 6 of 10. Both figures come from the same catchment of 440 businesses we read, and the reply benchmark measured here is 66%: the share of recent reviews a typical measured business answered, across 53 businesses we could measure.
Among hair salons, Gordon Salon Wilmette and CK Studio Salon each answered 10 of 10, and Gordon Salon Evanston 9 of 10. Among nail salons, EVA Nails answered 10 of 10, Xpression Nail Spa Skokie 9 and Kiara Nail Spa Evanston 7. Among veterinarians, Companion Skokie and Animal Medical Center each answered 10 of 10. In plastic surgery, Brooke Vanderby, MD and Gregory A. Turowski, MD, Ph.D., FACS each answered 10 of 10, and Warner Aesthetic & Reconstructive Institute 9 of 10. Forefront Dermatology answered 10 of 10.
In food and drink, Cupitol Coffee & Eatery (Evanston), which appears among both the cafés and the coffee shops named here, answered 8 of 10. Among bakeries, Three Tarts Bakery & Cafe answered 7 of 10. Among bars, Valley Lodge Tavern answered 3 of 10. Among barbershops, D&J Fades answered 5 of 10 and Ashor’s Fade 1 of 10; among gyms, Blink Fitness Evanston answered 3 of 10 and the reform method - WILMETTE 2 of 10.
The listing totals are a separate measure, covering each listing’s whole history. The median restaurant we read carries 172.5 reviews; the most-reviewed carries 3,210. The median dermatology practice carries 28 reviews, while the most-reviewed carries 1,260. The median barbershop carries 177 reviews at a median rating of 4.9, and the median weight-loss clinic and the median gym each sit at a median rating of 5.
What to do about it
Open your listing and look at your last 10 reviews. Count how many have a reply from you. The benchmark measured here is 66%, and in several trades on this page the named businesses answered 9 or 10 of their last 10, so this is a figure you can compare against owners in your own trade, by name.
If you run a restaurant, café, bar or barbershop, the named businesses in your trade answered between 1 and 8 of their last 10. Answer every new review, including the short five-star ones that say only “great”, in a sentence or two that mentions what the customer mentioned. You do not write the review, but you do write the reply. Where a review is critical, answer it once, calmly, with the facts about your own business, and leave it there.
Food & drink in Wilmette, IL
The most-reviewed listing in these food and drink searches turned up under food trucks: someone searching for food trucks in Wilmette, IL is shown Westfield Old Orchard, which carries 11075 reviews. The food truck results also hold the highest median in this section, at 243.5 reviews. The median restaurant we read carries 172.5, the median café 179.5, the median coffee shop 168, the median bakery 172 and the median bar 155.5. Median ratings sit at 4.5 for cafés and food trucks, 4.6 for restaurants and bars, and 4.7 for coffee shops and bakeries.
The strongest reply record among the businesses named in this section belongs to Cupitol Coffee & Eatery (Evanston), which answered 8 of its last 10 reviews and appears in both the café and the coffee shop searches. Among the bakeries we read, Three Tarts Bakery & Cafe answered 7 of its last 10. Among the restaurants, The Hampton Social - Skokie answered 6 of its last 10. Its listing is also the most-reviewed restaurant we read, at 3210 reviews.
| Trade | Median reviews | Median rating | Answers reviews best | Answered |
|---|---|---|---|---|
| Restaurants | 172.5 | 4.6 | The Hampton Social - Skokie | 6 of 10 |
| Cafés | 179.5 | 4.5 | Cupitol Coffee & Eatery (Evanston) | 8 of 10 |
| Coffee shops | 168 | 4.7 | Cupitol Coffee & Eatery (Evanston) | 8 of 10 |
| Bars | 155.5 | 4.6 | Valley Lodge Tavern | 3 of 10 |
| Bakeries | 172 | 4.7 | Three Tarts Bakery & Cafe | 7 of 10 |
| Food trucks | 243.5 | 4.5 | Westfield Old Orchard | 2 of 10 |
Hair, nails & barbering in Wilmette, IL
Among the hair salons someone searching in Wilmette, IL is shown, the owners we can name answer nearly every recent review. Gordon Salon Wilmette and CK Studio Salon each answered 10 of their most recent 10, and Gordon Salon Evanston answered 9 of 10. Among the barbershops, the highest figure we measured belongs to D&J Fades, which answered 5 of its most recent 10, and Ashor’s Fade also appears among those replying, with 1 of 10. We name only businesses whose replies we could measure, so none of this is a count of how many of the 20 barbershops or 20 hair salons we read answer.
The nail salons named here are also replying. EVA Nails answered 10 of its most recent 10, Xpression Nail Spa Skokie answered 9 of 10, and Kiara Nail Spa Evanston answered 7 of 10. Kiara Nail Spa Evanston is also the most-reviewed listing among the businesses in this section, at 793 reviews.
| Trade | Median reviews | Median rating | Answers reviews best | Answered |
|---|---|---|---|---|
| Barbershops | 177 | 4.9 | D&J Fades | 5 of 10 |
| Hair salons | 106.5 | 4.8 | Gordon Salon Wilmette | 10 of 10 |
| Nail salons | 66.5 | 4.6 | EVA Nails | 10 of 10 |
See every hair, nails & barbering business we read in Wilmette →
Spa & aesthetics in Wilmette, IL
Of the 20 dermatology practices someone searching in Wilmette, IL is shown, the median one we read carries 28 reviews. The two most-reviewed carry 1,260 and 1,250, and the third carries 242. Among those practices, Forefront Dermatology answered 10 of its most recent 10 reviews. Its listing holds 156 reviews in all.
Among the plastic surgery practices we read, Brooke Vanderby, MD and Gregory A. Turowski, MD, Ph.D., FACS each answered 10 of their last 10, and Warner Aesthetic & Reconstructive Institute answered 9 of 10. Warner's listing, at 524 reviews, is the most-reviewed among the plastic surgery practices we read. In med spas, Sono Bella Clinic answered 10 of 10 and One Magnificent MedSpa 9 of 10. The median med spa we read carries 59.5 reviews and a 4.9 rating; the median plastic surgery practice carries 67 reviews and the same 4.9.
| Trade | Median reviews | Median rating | Answers reviews best | Answered |
|---|---|---|---|---|
| Day spas | 70.5 | 4.75 | One Magnificent MedSpa | 9 of 10 |
| Med spas | 59.5 | 4.9 | Sono Bella Clinic | 10 of 10 |
| IV therapy | 60 | 4.9 | StrIVeMD Wellness and Ketamine | 7 of 10 |
| Weight-loss clinics | 44 | 5 | Wellness Revolution | 9 of 10 |
| Dermatology | 28 | 4.75 | Forefront Dermatology | 10 of 10 |
| Plastic surgery | 67 | 4.9 | Brooke Vanderby, MD | 10 of 10 |
Fitness & wellness in Wilmette, IL
Among the chiropractors someone searching in Wilmette, IL is shown, two owners answered 9 of their last 10 reviews: Wellness Revolution and Chicago Chiropractic & Sports Injury Centers. Among the gyms shown to the same searcher, the highest recent figure we could measure was Blink Fitness Evanston's 3 of 10. The two trades in this section sit in the same search results and record very different reply figures at the top.
We read 20 gyms. The median gym we read carries 68 reviews, and the median rating is 5. The three most-reviewed gyms carry 631, 537 and 176 reviews. On recent replies, Blink Fitness Evanston answered 3 of its last 10, the reform method - WILMETTE answered 2 of 10, and Steel Fitness Club answered 1 of 10. No gym we could measure answered more than 3 of its last 10. We can't see how the other gyms we read handled their recent reviews, so we make no claim about them.
| Trade | Median reviews | Median rating | Answers reviews best | Answered |
|---|---|---|---|---|
| Gyms | 68 | 5 | Blink Fitness Evanston | 3 of 10 |
| Chiropractors | 35 | 5 | Wellness Revolution | 9 of 10 |
Dental & orthodontics in Wilmette, IL
Among the orthodontists someone searching in Wilmette, IL is shown, each of the three we can name answered 10 of its last 10 reviews: DentalWorks & Orthodontics Skokie, Shoreview Orthodontics - Kenilworth and Orthodontic Experts Skokie. We read 20 orthodontists. Those three are the ones answering the most of their recent reviews, and we can't see how the other practices handled theirs, so this is a statement about three named practices, not about the trade.
Among the 20 dentists we read, the three answering the most sit at different figures. DentalWorks & Orthodontics Skokie answered 10 of 10, Wilmette Family Dental answered 9 of 10 on a listing of 406 reviews, and Advanced Dentistry Morton Grove answered 7 of 10. Advanced Dentistry Morton Grove also carries 894 reviews, the most among the dentists in this section; the next two most-reviewed dentists carry 602 and 452. DentalWorks & Orthodontics Skokie appears among both the dentists and the orthodontists named here, and its 437 reviews make it the most-reviewed orthodontist in this section, ahead of Shoreview Orthodontics - Kenilworth at 332 and Orthodontic Experts Skokie at 319.
| Trade | Median reviews | Median rating | Answers reviews best | Answered |
|---|---|---|---|---|
| Dentists | 128 | 4.9 | DentalWorks & Orthodontics Skokie | 10 of 10 |
| Orthodontists | 111.5 | 4.95 | DentalWorks & Orthodontics Skokie | 10 of 10 |
See every dental & orthodontics business we read in Wilmette →
Pets in Wilmette, IL
Among the veterinarians someone searching in Wilmette, IL is shown, Companion Skokie answered 10 of its last 10 reviews, and Animal Medical Center also answered 10 of 10. Over their whole listing history, those two carry 406 and 384 reviews. We read 20 veterinarians: the median one carries 166.5 reviews and a 4.65 rating, and the three most-reviewed carry 906, 566 and 470. Of the three pet trades in this section, veterinarians have the highest median review count.
Pet grooming looks different. The median groomer among the 20 we read carries 67 reviews and a 4.6 rating. Pet Supplies Plus Evanston, the most-reviewed groomer we read at 565 reviews, answered 9 of its last 10. Spotless Dog Wash, with 81 reviews, answered 7 of its last 10. The next two most-reviewed grooming listings carry 197 and 159.
| Trade | Median reviews | Median rating | Answers reviews best | Answered |
|---|---|---|---|---|
| Pet grooming | 67 | 4.6 | Pet Supplies Plus Evanston | 9 of 10 |
| Pet boarding | 32.5 | 4.8 | Pawsitive Petcare | 9 of 10 |
| Veterinarians | 166.5 | 4.65 | Companion Skokie | 10 of 10 |
Method
Every figure comes from public Google listings — the businesses and owner replies any customer can see — read on 2026-09-24. Counts describe the businesses someone searching in Wilmette, IL is shown, which is the competitive set a customer actually chooses from, not a register of businesses inside the city limits. A business is named only where we read at least eight of its recent reviews, and only the ones answering the most are named; the rest of a market appears as a distribution with its denominator. Chains are counted but never named. Nothing is ranked on star rating. Wilmette, IL has a population of 27,550 and a median household income of $192,300 (US Census) — context for the town, not a predictor of its reviews.