Not one of the 20 gyms we read among the businesses someone searching in Deerfield, IL is shown had answered any of its most recent reviews. No figure in this section is plainer. For comparison, the benchmark measured here, across 54 businesses in this catchment, has a typical measured business answering 74% of its recent reviews.
The gyms are not short of reviews to answer. The median gym we read carries 38.5 Google reviews and a median rating of 5, and the three most-reviewed carry 723, 364 and 322. Those review counts and ratings cover each listing's whole history, while the reply figures cover only the latest handful of reviews on each listing, so they are two separate measurements and should be read that way.
The chiropractors we read look different. McNulty Chiropractic answered 10 of its last 10 reviews, on a listing of 49 reviews. Align Wellness Center answered 8 of 10, on 294 reviews, and North Shore Spinal & Sports Rehabilitation answered 4 of 10, on 122. The median chiropractor we read carries 31.5 reviews with a median rating of 5, and the most-reviewed carries 545. Nothing in this section describes the other chiropractors we read.
So within one section, two trades sit apart. Among the gyms, the reply column is empty for every business we read. Among the chiropractors, McNulty Chiropractic, Align Wellness Center and North Shore Spinal & Sports Rehabilitation each answered at least 4 of their last 10. A reply is the one part of a review exchange the owner writes, and in these two trades the difference shows up in exactly that part.
What to do about it
If you run a gym, the measured position is simple: none of the 20 gyms we read had answered a recent review, so a reply you write is one that no gym we read had written. Start with the next review that comes in, good or bad, and answer it in two or three plain sentences that mention what the customer actually said. Then keep answering the ones after it.
If you run a chiropractic practice, open your listing and count how many of your last 10 reviews carry a reply. McNulty Chiropractic answered 10 of 10 and Align Wellness Center 8 of 10; those are figures from your own trade that you can hold your listing against. If your count is below 4, the gap is closed one reply at a time, starting with the newest review.
Gyms
We read 20 gyms businesses here and not one had answered a single one of its ten most recent reviews. The first owner here who replies is the only one doing it.
Chiropractors
| # | Business | Answered | Reviews | Rating |
|---|---|---|---|---|
| 1 | McNulty Chiropractic | 10 of 10 | 49 | 5 |
| 2 | Align Wellness Center | 8 of 10 | 294 | 4.9 |
| 3 | North Shore Spinal & Sports Rehabilitation | 4 of 10 | 122 | 4.9 |