We read 480 businesses across the trades someone searching in Deerfield, IL is shown, and one trade in our data has no replies at all: gyms. We read 20 gyms, and not one had answered any of its recent reviews. These are not empty listings. The median gym we read carries 38.5 Google reviews over its whole history with a median rating of 5, and the most-reviewed gym carries 723. Every other trade in our data has at least one business we can name answering.
The benchmark measured here is 74%: across the 54 businesses whose replies we could measure in this catchment, the typical one answered 74% of its recent reviews. Among restaurants, Noon O Kabab of Highwood answered 10 of its last 10, on a listing of 1,453 reviews, and Bluegrass answered 10 of 10 on a listing of 676. Among bars, Dear Franks of Deerfield answered 10 of 10. Among hair salons, Charles Ifergan Salon - Deerfield answered 10 of 10, and Gordon Salon Highland Park and Tricoci Salon & Spa - Deerfield answered 9 of 10 each.
Among the practices, Deerfield Dermatology answered 9 of its last 10 on a listing of 1,149 reviews. Aesthetic Beauty Lounge, Inc, which appears among the day spas, the med spas and the plastic surgery practices named here, answered 10 of 10 on a listing of 817. Melamed Weight & Wellness answered 10 of 10 among the weight-loss clinics, and Gilbert Orthodontics 10 of 10 among the orthodontists. Among the pet groomers, The Dog Stop - Deerfield answered 10 of 10 and Lakeshore K9 answered 9 of 10.
Listing size varies by trade. The median restaurant we read carries 324 reviews, the median bar 160, the median gym 38.5 and the median chiropractor 31.5. Among the chiropractors, McNulty Chiropractic answered 10 of its last 10 on a listing of 49 reviews, and Align Wellness Center answered 8 of 10 on a listing of 294.
What to do about it
If you run a gym, the measured fact is plain: not one of the 20 gyms we read had answered any of its recent reviews. Open your listing, read your most recent reviews, and answer each one with a short reply that thanks the person for what they actually mentioned. Then answer each new review when it comes in.
For every other trade, look at your own last 10 reviews and count how many carry a reply from you. Set that count beside the benchmark measured here, 74%, and beside the owners named above who answered 10 of 10, such as Noon O Kabab of Highwood, The Dog Stop - Deerfield and Gilbert Orthodontics. Answer the unanswered ones first, newest to oldest. A reply is the one part of that exchange you write: keep it specific, keep it short, and answer a complaint once, plainly, without arguing the details in public.
Food & drink in Deerfield, IL
Among the restaurants someone searching in Deerfield, IL is shown, Noon O Kabab of Highwood answered 10 of its last 10 reviews on a listing carrying 1,453 reviews, and Bluegrass answered 10 of 10 on a listing of 676. Among the bars, Dear Franks of Deerfield answered 10 of 10 on 413. For comparison, the reply benchmark measured here, across 54 measured businesses in this town's catchment, is 74 per cent of recent reviews answered by a typical business.
Cherry Pit Cafe appears among the restaurants, the cafés, the coffee shops and the bakeries named here, each time with 1 reply across its last 10 reviews, on a listing of 516. Among the cafés and the coffee shops it is the one business we can name as answering at all. Among the bakeries, Deerfields Bakery - Deerfield answered 5 of its last 10 on a listing of 355. Among the food trucks, Taco Vida answered 3 of 10 on 605 reviews, and Clucker's Charcoal Chicken and Da Local Boy Cafe each answered 1 of 10, on 643 and 489.
| Trade | Median reviews | Median rating | Answers reviews best | Answered |
|---|---|---|---|---|
| Restaurants | 324 | 4.65 | Noon O Kabab of Highwood | 10 of 10 |
| Cafés | 272.5 | 4.6 | Cherry Pit Cafe | 1 of 10 |
| Coffee shops | 242 | 4.6 | Cherry Pit Cafe | 1 of 10 |
| Bars | 160 | 4.6 | Dear Franks of Deerfield | 10 of 10 |
| Bakeries | 128 | 4.7 | Deerfields Bakery - Deerfield | 5 of 10 |
| Food trucks | 105.5 | 4.65 | Taco Vida | 3 of 10 |
Hair, nails & barbering in Deerfield, IL
Among the hair salons someone searching in Deerfield, IL is shown, Charles Ifergan Salon - Deerfield answered 10 of its last 10 reviews. Gordon Salon Highland Park and Tricoci Salon & Spa - Deerfield each answered 9 of their last 10. Among the hair salons we could measure, those three answered the most of their recent reviews. The nail salons we read show named figures of the same kind: Top Spa & Nail answered 10 of its last 10, Tricoci Salon & Spa - Deerfield 9 of 10, and Pala Nails & spa 8 of 10. Tricoci Salon & Spa - Deerfield appears among both the hair salons and the nail salons named here.
The barbershops tell a different story. Among the barbershops we could measure, the one answering the most of its recent reviews was KidSnips Deerfield, at 7 of its last 10. The Barbers answered 5 of 10 and Northbrook Barber Shop 3 of 10. No barbershop we could measure answered more than 7 of its last 10.
| Trade | Median reviews | Median rating | Answers reviews best | Answered |
|---|---|---|---|---|
| Barbershops | 97.5 | 4.8 | KidSnips Deerfield | 7 of 10 |
| Hair salons | 76.5 | 4.8 | Charles Ifergan Salon - Deerfield | 10 of 10 |
| Nail salons | 57 | 4.7 | Top Spa & Nail | 10 of 10 |
See every hair, nails & barbering business we read in Deerfield →
Spa & aesthetics in Deerfield, IL
Aesthetic Beauty Lounge, Inc is named among the day spas, the med spas and the plastic surgery practices someone searching in Deerfield, IL is shown, and it answered 10 of its 10 most recent reviews. Its listing carries 817 reviews in total, the most-reviewed among the day spas, among the med spas and among the plastic surgery practices we read.
Other owners in these trades are answering too. Among the day spas, Kodam K Beauty Head Spa answered 9 of its last 10 and Terra Salon and Wellness Spa 6 of 10. Kodam K Beauty Head Spa is also named among the massage businesses, where Tricoci Salon & Spa - Deerfield answered 9 of 10. Among the med spas, Dr. Julia Milman Aesthetic Medicine answered 9 of 10 and Laccura Medical Spa 8 of 10; Laccura Medical Spa is also the name we can credit among the IV therapy businesses. Melamed Weight & Wellness answered 10 of its last 10 among the weight-loss clinics. In dermatology, Deerfield Dermatology answered 9 of 10 and Steven Deliduka, MD, FAAD 8 of 10. Every trade in this section has at least one owner we can name answering.
| Trade | Median reviews | Median rating | Answers reviews best | Answered |
|---|---|---|---|---|
| Day spas | 69 | 4.85 | Aesthetic Beauty Lounge, Inc | 10 of 10 |
| Massage | 42 | 4.65 | Kodam K Beauty Head Spa | 9 of 10 |
| Med spas | 80.5 | 5 | Aesthetic Beauty Lounge, Inc | 10 of 10 |
| IV therapy | 53.5 | 4.95 | Laccura Medical Spa | 8 of 10 |
| Weight-loss clinics | 29 | 5 | Melamed Weight & Wellness | 10 of 10 |
| Dermatology | 55.5 | 4.9 | Deerfield Dermatology | 9 of 10 |
| Plastic surgery | 81.5 | 4.9 | Aesthetic Beauty Lounge, Inc | 10 of 10 |
Fitness & wellness in Deerfield, IL
Not one of the 20 gyms we read among the businesses someone searching in Deerfield, IL is shown had answered any of its most recent reviews. No figure in this section is plainer. For comparison, the benchmark measured here, across 54 businesses in this catchment, has a typical measured business answering 74% of its recent reviews.
The gyms are not short of reviews to answer. The median gym we read carries 38.5 Google reviews and a median rating of 5, and the three most-reviewed carry 723, 364 and 322. Those review counts and ratings cover each listing's whole history, while the reply figures cover only the latest handful of reviews on each listing, so they are two separate measurements and should be read that way.
| Trade | Median reviews | Median rating | Answers reviews best | Answered |
|---|---|---|---|---|
| Gyms | 38.5 | 5 | — | |
| Chiropractors | 31.5 | 5 | McNulty Chiropractic | 10 of 10 |
See every fitness & wellness business we read in Deerfield →
Dental & orthodontics in Deerfield, IL
Among the orthodontists someone searching in Deerfield, IL is shown, the median listing we read carries 56 reviews, while the three most-reviewed carry 417, 416 and 411. Dr. Jessica Cohen Orthodontics and Gilbert Orthodontics hold two of those three, and both owners reply. Dr. Jessica Cohen Orthodontics carries 416 reviews and answered 9 of its most recent 10. Gilbert Orthodontics carries 411 reviews and answered 10 of its most recent 10. Forest Orthodontics and Pediatric Dentistry, with 319 reviews, answered 9 of its most recent 10.
The dentists look different in size. Of the 20 dentists we read, the median listing carries 98 reviews and the three most-reviewed carry 350, 293 and 277. Mark W. Jacob, DDS, PC carries 350 reviews, the same count as the most-reviewed dentist listing we read, and answered 8 of its most recent 10. North Suburban Dental Highland Park carries 277 reviews and answered 9 of its most recent 10. Rosen Orthodontics appears among the dentists named here rather than the orthodontists; it carries 273 reviews and answered 10 of its most recent 10.
| Trade | Median reviews | Median rating | Answers reviews best | Answered |
|---|---|---|---|---|
| Dentists | 98 | 5 | Rosen Orthodontics | 10 of 10 |
| Orthodontists | 56 | 5 | Gilbert Orthodontics | 10 of 10 |
See every dental & orthodontics business we read in Deerfield →
Pets in Deerfield, IL
Among the groomers and the boarding businesses someone searching in Deerfield, IL is shown, The Dog Stop - Deerfield answered 10 of its last 10 reviews and Lakeshore K9 answered 9 of its last 10. Both appear among the groomers and among the boarders named here. The third name differs by trade: among the groomers, Pet Supplies Plus Deerfield answered 8 of its last 10; among the boarders, K9 Resorts Luxury Pet Hotel Deerfield answered 8 of its last 10. So each of the three businesses named in grooming, and each of the three named in boarding, answered at least 8 of its last 10.
The median groomer we read carries 62 reviews, and the three most-reviewed grooming listings carry 462, 377 and 318. The median boarding business we read carries 57.5 reviews, with the three most-reviewed at 462, 377 and 220. The median rating is 4.8 for the groomers we read and 4.9 for the boarders. We read 20 businesses in each of these trades.
| Trade | Median reviews | Median rating | Answers reviews best | Answered |
|---|---|---|---|---|
| Pet grooming | 62 | 4.8 | The Dog Stop - Deerfield | 10 of 10 |
| Pet boarding | 57.5 | 4.9 | The Dog Stop - Deerfield | 10 of 10 |
| Veterinarians | 164 | 4.8 | EVS Pet Urgent Care of Northbrook | 10 of 10 |
Shops & studios in Deerfield, IL
A-Z Entertainment, Ltd. and Sky Zone Trampoline Park each answered 10 of their last 10 Google reviews. They are among the businesses someone searching for tattoo studios in Deerfield, IL is shown, beside Fancy Shmancy PMU Clinic, which answered 7 of its last 10. Those three are the businesses answering the most of their recent reviews among the ones we could measure. The names are a reminder that this is what a search returns, not a directory: a trampoline park is on the list.
We read 20 businesses in this search. The median one carries 57.5 Google reviews, and the median rating is 5. The most-reviewed listing among them carries 1,122 reviews; the next two carry 146 and 145. Among the named businesses, Fancy Shmancy PMU Clinic's listing carries 146 reviews, A-Z Entertainment, Ltd.'s carries 145 and Sky Zone Trampoline Park's carries 114.
| Trade | Median reviews | Median rating | Answers reviews best | Answered |
|---|---|---|---|---|
| Tattoo studios | 57.5 | 5 | A-Z Entertainment, Ltd. | 10 of 10 |
Method
Every figure comes from public Google listings — the businesses and owner replies any customer can see — read on 2026-09-24. Counts describe the businesses someone searching in Deerfield, IL is shown, which is the competitive set a customer actually chooses from, not a register of businesses inside the city limits. A business is named only where we read at least eight of its recent reviews, and only the ones answering the most are named; the rest of a market appears as a distribution with its denominator. Chains are counted but never named. Nothing is ranked on star rating. Deerfield, IL has a population of 19,185 and a median household income of $189,705 (US Census) — context for the town, not a predictor of its reviews.