A-Z Entertainment, Ltd. and Sky Zone Trampoline Park each answered 10 of their last 10 Google reviews. They are among the businesses someone searching for tattoo studios in Deerfield, IL is shown, beside Fancy Shmancy PMU Clinic, which answered 7 of its last 10. Those three are the businesses answering the most of their recent reviews among the ones we could measure. The names are a reminder that this is what a search returns, not a directory: a trampoline park is on the list.
We read 20 businesses in this search. The median one carries 57.5 Google reviews, and the median rating is 5. The most-reviewed listing among them carries 1,122 reviews; the next two carry 146 and 145. Among the named businesses, Fancy Shmancy PMU Clinic's listing carries 146 reviews, A-Z Entertainment, Ltd.'s carries 145 and Sky Zone Trampoline Park's carries 114.
Keep the two kinds of number apart. The review totals and the median rating cover each listing's whole history. The reply figures cover only the last 10 reviews on each listing, so they describe what an owner did with that recent handful and nothing further back.
We name only businesses that had answered at least one recent review and whose replies we could measure. It does not say how the rest of the 20 did, so we do not guess at them. The benchmark measured here, across the businesses we could measure in this catchment and not only this section, is 74%: the share of recent reviews a typical measured business answered. The 10 of 10 at A-Z Entertainment, Ltd. and Sky Zone Trampoline Park, and the 7 of 10 at Fancy Shmancy PMU Clinic, are the figures from this search to set beside it.
What to do about it
If your studio shows up in this search, the check is simple: open your Google listing and count how many of your last 10 reviews carry a reply from you. A-Z Entertainment, Ltd. and Sky Zone Trampoline Park are at 10 of 10. Fancy Shmancy PMU Clinic is at 7 of 10. The benchmark measured here is 74%.
If your count is lower, start with the newest review that has no answer and work back. A reply does not need to be long: thank the person by name, mention one specific thing they said about the work, and sign it as the owner. Then make it a standing task, so each new review gets its answer. A reply is the one part of that exchange you write.
Tattoo studios
| # | Business | Answered | Reviews | Rating |
|---|---|---|---|---|
| 1 | A-Z Entertainment, Ltd. | 10 of 10 | 145 | 5 |
| 2 | Sky Zone Trampoline Park | 10 of 10 | 114 | 4.1 |
| 3 | Fancy Shmancy PMU Clinic | 7 of 10 | 146 | 5 |