Among the restaurants someone searching in Deerfield, IL is shown, Noon O Kabab of Highwood answered 10 of its last 10 reviews on a listing carrying 1,453 reviews, and Bluegrass answered 10 of 10 on a listing of 676. Among the bars, Dear Franks of Deerfield answered 10 of 10 on 413. For comparison, the reply benchmark measured here, across 54 measured businesses in this town's catchment, is 74 per cent of recent reviews answered by a typical business.
Cherry Pit Cafe appears among the restaurants, the cafés, the coffee shops and the bakeries named here, each time with 1 reply across its last 10 reviews, on a listing of 516. Among the cafés and the coffee shops it is the one business we can name as answering at all. Among the bakeries, Deerfields Bakery - Deerfield answered 5 of its last 10 on a listing of 355. Among the food trucks, Taco Vida answered 3 of 10 on 605 reviews, and Clucker's Charcoal Chicken and Da Local Boy Cafe each answered 1 of 10, on 643 and 489.
Those reply figures cover only each business's most recent 10 reviews. The review counts below are something else: the whole history of each listing. The median restaurant we read carries 324 reviews, the highest median of the six trades in this section. Cafés follow at 272.5, coffee shops at 242, bars at 160, bakeries at 128 and food trucks at 105.5. The most-reviewed bar we read carries 1,991 reviews, more than the most-reviewed restaurant at 1,453.
The median ratings of the six trades sit between 4.6 and 4.7: 4.65 for restaurants and food trucks, 4.6 for cafés, coffee shops and bars, and 4.7 for bakeries. A median is one number per trade, so it says nothing about how far any single listing sits from it. What we can see is which named businesses are writing replies, and at what count out of their last 10.
What to do about it
If your restaurant, bar, café, bakery or food truck is among the businesses someone searching in Deerfield, IL is shown, open your Google listing and count how many of your last 10 reviews carry a reply from you. Noon O Kabab of Highwood, Bluegrass and Dear Franks of Deerfield each show 10 of 10, and the benchmark measured here is 74 per cent. Those are the figures your own count sits beside.
The review is the customer's; the reply is the part you write. Start with the newest review and work back through the last 10. Keep each reply to a sentence or two that names something the customer actually mentioned, thanks them, and, where they raised a problem, says plainly what you will do about it. Then make answering each new review part of the same routine as closing out the till, so the count on your listing is one you chose.
Restaurants
| # | Business | Answered | Reviews | Rating |
|---|---|---|---|---|
| 1 | Noon O Kabab of Highwood | 10 of 10 | 1453 | 4.9 |
| 2 | Bluegrass | 10 of 10 | 676 | 4.7 |
| 3 | Cherry Pit Cafe | 1 of 10 | 516 | 4.5 |
Cafés
| # | Business | Answered | Reviews | Rating |
|---|---|---|---|---|
| 1 | Cherry Pit Cafe | 1 of 10 | 516 | 4.5 |
Coffee shops
| # | Business | Answered | Reviews | Rating |
|---|---|---|---|---|
| 1 | Cherry Pit Cafe | 1 of 10 | 516 | 4.5 |
Bars
| # | Business | Answered | Reviews | Rating |
|---|---|---|---|---|
| 1 | Dear Franks of Deerfield | 10 of 10 | 413 | 4.5 |
Bakeries
| # | Business | Answered | Reviews | Rating |
|---|---|---|---|---|
| 1 | Deerfields Bakery - Deerfield | 5 of 10 | 355 | 4.4 |
| 2 | Cherry Pit Cafe | 1 of 10 | 516 | 4.5 |
Food trucks
| # | Business | Answered | Reviews | Rating |
|---|---|---|---|---|
| 1 | Taco Vida | 3 of 10 | 605 | 4.6 |
| 2 | Clucker's Charcoal Chicken | 1 of 10 | 643 | 4.6 |
| 3 | Da Local Boy Cafe | 1 of 10 | 489 | 4.9 |