Among the restaurants, bars and food trucks someone searching in Northbrook, IL is shown, the most-reviewed listing in each is the same business: Francesca's North, at 2389 Google reviews. It is also named among the leaders in all three of those trades, with its owner having answered 10 of its 10 most recent reviews. Lazy Dog Restaurant & Bar, at 772 reviews, sits beside it among the restaurant and bar leaders, having answered 8 of 10.
The other trades in this section have their own names. Basu Coffee Bar & Vietnamese Eatery, at 552 reviews, is named among the leaders for cafés, coffee shops and bakeries, having answered 7 of its 10 most recent reviews. Sunset Foods, at 492 reviews, appears among the bakery leaders, having answered 8 of 10. Among the food trucks a searcher here is shown, Dengeos Glenview had answered 9 of 10 on a listing of 581 reviews, and Little Louie's 7 of 10 on a listing of 332. In each of the six trades, at least one business we read had answered a recent review.
Listing sizes cover a whole history of reviews, a different measure from those reply counts. We read 20 businesses in each trade. The median restaurant we read carries 339.5 reviews and the most-reviewed carries 2389. The median café carries 311, the median bar 264, the median bakery 230.5, the median coffee shop 212 and the median food truck 86. Median ratings are 4.5 for restaurants, 4.55 for cafés, 4.6 for coffee shops, bars and bakeries, and 4.8 for food trucks.
For a wider reference point: across the 57 businesses we measured in this catchment, the typical one had answered 75 percent of its recent reviews.
What to do about it
Open your own Google listing and count how many of your 10 most recent reviews carry a reply from you. Then set that number beside the businesses above. Francesca's North had answered 10 of 10 on a listing of 2389 reviews; Little Louie's had answered 7 of 10 on a listing of 332. The replies are there on a small listing as well as a large one, so the size of yours is not a reason to skip them.
If your count is low, start with the newest review and work back, answering each one in your own words: thank the person, respond to the specific thing they mentioned, and keep it short. Do the same for the critical ones, calmly and without arguing. The typical business measured here answered 75 percent of its recent reviews. The review is the customer's; the reply is the part you write.
Restaurants
| # | Business | Answered | Reviews | Rating |
|---|---|---|---|---|
| 1 | Francesca's North | 10 of 10 | 2389 | 4.8 |
| 2 | Lazy Dog Restaurant & Bar | 8 of 10 | 772 | 4.6 |
Cafés
| # | Business | Answered | Reviews | Rating |
|---|---|---|---|---|
| 1 | Basu Coffee Bar & Vietnamese Eatery | 7 of 10 | 552 | 4.8 |
Coffee shops
| # | Business | Answered | Reviews | Rating |
|---|---|---|---|---|
| 1 | Basu Coffee Bar & Vietnamese Eatery | 7 of 10 | 552 | 4.8 |
Bars
| # | Business | Answered | Reviews | Rating |
|---|---|---|---|---|
| 1 | Francesca's North | 10 of 10 | 2389 | 4.8 |
| 2 | Lazy Dog Restaurant & Bar | 8 of 10 | 772 | 4.6 |
Bakeries
| # | Business | Answered | Reviews | Rating |
|---|---|---|---|---|
| 1 | Sunset Foods | 8 of 10 | 492 | 4.4 |
| 2 | Basu Coffee Bar & Vietnamese Eatery | 7 of 10 | 552 | 4.8 |
Food trucks
| # | Business | Answered | Reviews | Rating |
|---|---|---|---|---|
| 1 | Francesca's North | 10 of 10 | 2389 | 4.8 |
| 2 | Dengeos Glenview | 9 of 10 | 581 | 4.6 |
| 3 | Little Louie's | 7 of 10 | 332 | 4.4 |