Among the businesses someone searching in Northbrook, IL is shown, veterinarians carry much larger review counts than the groomers and boarding businesses beside them. Of the 20 veterinarians we read, the median listing holds 164 Google reviews and the most-reviewed holds 906. The median groomer we read holds 67, with the most-reviewed at 462. The median boarding business we read holds 60, with the most-reviewed also at 462.
The median rating is 4.7 among the groomers we read, 4.85 among the boarding businesses and 4.8 among the veterinarians. Those are single midpoints across the whole history of each listing; they do not describe how any one business is rated.
Replies are a separate measure, taken on each business's most recent 10 reviews only. Among the groomers, The Dog Stop - Deerfield answered 10 of 10, Woof Gang Bakery & Grooming Glenview 9 of 10 and Carriage Hill Kennels 6 of 10. The Dog Stop - Deerfield and Carriage Hill Kennels also appear among the boarding businesses with the same figures, alongside Lakeshore K9 at 9 of 10. Among the veterinarians, EVS Pet Urgent Care of Northbrook answered 10 of 10, Companion Animal Hospital Mount Prospect 7 of 10 and Becker Animal Hospital 5 of 10.
In each of the three pet trades, at least one business we read had answered some of its recent reviews, so none of them is a trade where nobody replies. Those named figures cover at most 3 businesses per trade; we make no claim about the rest of the 20 read in each. For a wider reference point, across the 57 businesses we measured for replies in this catchment, the typical one answered 75% of its recent reviews.
What to do about it
If you run a grooming, boarding or veterinary business here, a reply habit is visible on some of the listings a searcher is shown next to yours. The Dog Stop - Deerfield and EVS Pet Urgent Care of Northbrook each answered 10 of their 10 most recent reviews. That is a concrete standard you can check against your own listing.
Open your own 10 most recent reviews and count how many carry a reply from you. Then answer the ones that do not, positive or negative, in a sentence or two that refers to the actual visit: the service, the pet if the reviewer named it, the person who helped. A reply is the one part of that exchange you write. The 75% measured across businesses in this catchment gives you a number to hold your own count against, and 10 of 10 is what the leaders above show is possible.
Pet grooming
| # | Business | Answered | Reviews | Rating |
|---|---|---|---|---|
| 1 | The Dog Stop - Deerfield | 10 of 10 | 462 | 4.9 |
| 2 | Woof Gang Bakery & Grooming Glenview | 9 of 10 | 234 | 4.9 |
| 3 | Carriage Hill Kennels | 6 of 10 | 229 | 4.7 |
Pet boarding
| # | Business | Answered | Reviews | Rating |
|---|---|---|---|---|
| 1 | The Dog Stop - Deerfield | 10 of 10 | 462 | 4.9 |
| 2 | Lakeshore K9 | 9 of 10 | 377 | 4.9 |
| 3 | Carriage Hill Kennels | 6 of 10 | 229 | 4.7 |
Veterinarians
| # | Business | Answered | Reviews | Rating |
|---|---|---|---|---|
| 1 | EVS Pet Urgent Care of Northbrook | 10 of 10 | 439 | 5 |
| 2 | Companion Animal Hospital Mount Prospect | 7 of 10 | 504 | 4.8 |
| 3 | Becker Animal Hospital | 5 of 10 | 258 | 4.8 |