We read 480 businesses among the ones someone searching in Northbrook, IL is shown, and gyms are the one trade in our data where nobody answers. Of the 20 gyms we read, not one had replied to any of its recent reviews. The two most-reviewed gyms we read carry 726 and 723 reviews over their listing history, and the median gym we read carries 63.
Across the 57 businesses we measured here, the typical one answered 75% of its recent reviews, and several practices answered every one we checked. Among orthodontists, Graber and Gyllenhaal Orthodontics, Rosen Orthodontics and Lippitz Orthodontics each answered 10 of 10. Among dentists, Skale Dental Professionals and Northbrook Dental Group each answered 9 of 10, and North Suburban Oral Surgery 8 of 10. Among dermatologists, The Derm - Glenview answered 10 of 10, and Deerfield Dermatology answered 9 of 10 on a listing that carries 1,149 reviews in total.
The walk-in trades have their own consistent repliers. Francesca's North answered 10 of 10 of its recent restaurant reviews, on a listing of 2,389 reviews; Lazy Dog Restaurant & Bar answered 8 of 10. Basu Coffee Bar & Vietnamese Eatery answered 7 of 10 among the coffee shops. In nail salons, Josie Nail Spa answered 10 of 10 and Pala Nails & spa 8 of 10. In hair salons, Charles Ifergan Salon - Deerfield answered 10 of 10 and Tricoci Salon & Spa - Deerfield 9 of 10. The Dog Stop - Deerfield answered 10 of 10 among pet groomers.
Barbershops read differently at the top. The barbershops answering the most of their recent reviews were Northbrook Barber Shop, at 3 of 10, and LUI’S Barber Shop On Willow, at 2 of 10. Over the whole listing history, the median barbershop we read carries 66 reviews and a 4.8 rating, and the median restaurant carries 339.5 reviews and a 4.5 rating.
What to do about it
If you run a gym here, start with the reviews already on your listing. Among the 20 gyms we read, none had answered a recent review, so a short, specific reply to each recent one is something no gym we read had done. Thank the person by what they said, answer any question they asked, and keep it to a few sentences.
If you run a barbershop, the most any barbershop we read had answered was 3 of 10 recent reviews. In most other trades on this page, at least one business we read answered 8 of 10 or more, and the typical business we measured here answered 75%. Set a fixed time each week to read what came in and reply to every review, good or bad. Of everything in that exchange, the reply is the only part you write.
Food & drink in Northbrook, IL
Among the restaurants, bars and food trucks someone searching in Northbrook, IL is shown, the most-reviewed listing in each is the same business: Francesca's North, at 2389 Google reviews. It is also named among the leaders in all three of those trades, with its owner having answered 10 of its 10 most recent reviews. Lazy Dog Restaurant & Bar, at 772 reviews, sits beside it among the restaurant and bar leaders, having answered 8 of 10.
The other trades in this section have their own names. Basu Coffee Bar & Vietnamese Eatery, at 552 reviews, is named among the leaders for cafés, coffee shops and bakeries, having answered 7 of its 10 most recent reviews. Sunset Foods, at 492 reviews, appears among the bakery leaders, having answered 8 of 10. Among the food trucks a searcher here is shown, Dengeos Glenview had answered 9 of 10 on a listing of 581 reviews, and Little Louie's 7 of 10 on a listing of 332. In each of the six trades, at least one business we read had answered a recent review.
| Trade | Median reviews | Median rating | Answers reviews best | Answered |
|---|---|---|---|---|
| Restaurants | 339.5 | 4.5 | Francesca's North | 10 of 10 |
| Cafés | 311 | 4.55 | Basu Coffee Bar & Vietnamese Eatery | 7 of 10 |
| Coffee shops | 212 | 4.6 | Basu Coffee Bar & Vietnamese Eatery | 7 of 10 |
| Bars | 264 | 4.6 | Francesca's North | 10 of 10 |
| Bakeries | 230.5 | 4.6 | Sunset Foods | 8 of 10 |
| Food trucks | 86 | 4.8 | Francesca's North | 10 of 10 |
Hair, nails & barbering in Northbrook, IL
Among the barbershops someone searching in Northbrook, IL is shown, the shop that had answered the most of its recent reviews had answered 3 of 10. That is Northbrook Barber Shop, with 243 reviews on its listing; LUI’S Barber Shop On Willow, with 292, had answered 2 of its 10 most recent. Those two figures describe those two shops only, not the rest of the 20 barbershops we read.
The salon leaders look different. Among the 20 hair salons we read, Charles Ifergan Salon - Deerfield had answered 10 of its 10 most recent reviews, Tricoci Salon & Spa - Deerfield 9 of 10 and Vuitton Salon 8 of 10. Among the 20 nail salons, Josie Nail Spa answered 10 of 10, 312 Nails & Spa Northbrook 9 of 10 and Pala Nails & spa 8 of 10. These figures describe those named businesses only; we are not describing the rest of either trade.
| Trade | Median reviews | Median rating | Answers reviews best | Answered |
|---|---|---|---|---|
| Barbershops | 66 | 4.8 | Northbrook Barber Shop | 3 of 10 |
| Hair salons | 94 | 4.8 | Charles Ifergan Salon - Deerfield | 10 of 10 |
| Nail salons | 61 | 4.6 | Josie Nail Spa | 10 of 10 |
See every hair, nails & barbering business we read in Northbrook →
Spa & aesthetics in Northbrook, IL
Dermatology stands apart from every other trade in this section. The median dermatology practice among the businesses someone searching in Northbrook, IL is shown carries 203.5 Google reviews, and the three most-reviewed carry 1149, 1122 and 793. No other trade in this section has a median above 88: plastic surgery sits at 88, day spas at 70, and massage at 27. On replies, the three dermatologists answering the most had each replied to most of their recent reviews. The Derm - Glenview answered 10 of its 10 most recent, Deerfield Dermatology 9 of 10, and Steven Deliduka, MD, FAAD 8 of 10.
In med spas, the listing with the most reviews and the business answering the most are not the same. The most-reviewed med spa we read carries 810 reviews. The top replier, Dr. Julia Milman Aesthetic Medicine, carries 324 reviews and had answered 9 of its 10 most recent; the same practice also appears among the plastic surgery results, with the same 9 of 10. DK Aesthetics Highland Park answered 7 of 10 on a listing of 87 reviews. In plastic surgery, Warner Aesthetic & Reconstructive Institute carries 524 reviews, the most of any plastic surgery listing we read, and answered 9 of its 10 most recent. Melamed Weight & Wellness answered 10 of 10 on a listing of 112, and in IV therapy Laccura Medical Spa answered 8 of 10 on 298.
| Trade | Median reviews | Median rating | Answers reviews best | Answered |
|---|---|---|---|---|
| Day spas | 70 | 4.95 | Kodam K Beauty Head Spa | 9 of 10 |
| Massage | 27 | 5 | Kodam K Beauty Head Spa | 9 of 10 |
| Med spas | 48.5 | 5 | Dr. Julia Milman Aesthetic Medicine | 9 of 10 |
| IV therapy | 52 | 5 | Laccura Medical Spa | 8 of 10 |
| Weight-loss clinics | 53 | 4.9 | Melamed Weight & Wellness | 10 of 10 |
| Dermatology | 203.5 | 4.85 | The Derm - Glenview | 10 of 10 |
| Plastic surgery | 88 | 4.9 | Warner Aesthetic & Reconstructive Institute | 9 of 10 |
Fitness & wellness in Northbrook, IL
Of the 20 gyms we read among the businesses someone searching in Northbrook, IL is shown, not one had answered any of its recent reviews. That is the plainest fact in this section, and it includes the three most-reviewed gyms we read, which carry 726, 723 and 364 Google reviews. The median gym we read carries 63 reviews and the median gym rating is 4.85.
The chiropractors we read give a different picture at the top. Align Wellness Center had answered 8 of its 10 most recent reviews. Health Solutions Precision Spinal Care had answered 2 of 10, and ChiroMend Natural Health Center had also answered 2 of 10. Those three are the chiropractors answering the most of their recent reviews among the 20 we read; we can't see how the others handled theirs.
| Trade | Median reviews | Median rating | Answers reviews best | Answered |
|---|---|---|---|---|
| Gyms | 63 | 4.85 | — | |
| Chiropractors | 38.5 | 5 | Align Wellness Center | 8 of 10 |
See every fitness & wellness business we read in Northbrook →
Dental & orthodontics in Northbrook, IL
Three orthodontists among the businesses someone searching in Northbrook, IL is shown had answered every one of their 10 most recent Google reviews. Graber and Gyllenhaal Orthodontics, Rosen Orthodontics and Lippitz Orthodontics each answered 10 of 10. We read 20 orthodontists in this catchment, and those three are the ones answering the most. We can name only those three, so we can't see how the other orthodontists we read handle their replies.
The dentists we read have leaders close behind. Skale Dental Professionals answered 9 of its 10 most recent reviews, Northbrook Dental Group also answered 9 of 10, and North Suburban Oral Surgery answered 8 of 10. We read 20 dentists here as well. Across the 57 businesses in this catchment where we measured replies, a typical one had answered 75% of its recent reviews. All of these reply figures describe only the most recent handful of reviews on each listing.
| Trade | Median reviews | Median rating | Answers reviews best | Answered |
|---|---|---|---|---|
| Dentists | 63 | 5 | Skale Dental Professionals | 9 of 10 |
| Orthodontists | 49 | 5 | Graber and Gyllenhaal Orthodontics | 10 of 10 |
See every dental & orthodontics business we read in Northbrook →
Pets in Northbrook, IL
Among the businesses someone searching in Northbrook, IL is shown, veterinarians carry much larger review counts than the groomers and boarding businesses beside them. Of the 20 veterinarians we read, the median listing holds 164 Google reviews and the most-reviewed holds 906. The median groomer we read holds 67, with the most-reviewed at 462. The median boarding business we read holds 60, with the most-reviewed also at 462.
The median rating is 4.7 among the groomers we read, 4.85 among the boarding businesses and 4.8 among the veterinarians. Those are single midpoints across the whole history of each listing; they do not describe how any one business is rated.
| Trade | Median reviews | Median rating | Answers reviews best | Answered |
|---|---|---|---|---|
| Pet grooming | 67 | 4.7 | The Dog Stop - Deerfield | 10 of 10 |
| Pet boarding | 60 | 4.85 | The Dog Stop - Deerfield | 10 of 10 |
| Veterinarians | 164 | 4.8 | EVS Pet Urgent Care of Northbrook | 10 of 10 |
Shops & studios in Northbrook, IL
We read 20 tattoo studios among the businesses someone searching in Northbrook, IL is shown, and the two answering the most of their recent reviews are worth naming. Fancy Shmancy PMU Clinic had replied to 7 of its 10 most recent reviews, on a listing that carries 146 reviews in total. LaserAway Northbrook had replied to 4 of its 10 most recent reviews, on a listing that carries 651. Both are doing the part of the job that sits entirely with the owner.
On the whole-history numbers, the median tattoo studio we read carries 62 Google reviews and a median rating of 4.95 stars. The three most-reviewed listings among the studios we read carry 1,122, 651 and 525 reviews. Those counts and that rating are lifetime figures for each listing; they say nothing about when the reviews arrived.
| Trade | Median reviews | Median rating | Answers reviews best | Answered |
|---|---|---|---|---|
| Tattoo studios | 62 | 4.95 | Fancy Shmancy PMU Clinic | 7 of 10 |
Method
Every figure comes from public Google listings — the businesses and owner replies any customer can see — read on 2026-09-24. Counts describe the businesses someone searching in Northbrook, IL is shown, which is the competitive set a customer actually chooses from, not a register of businesses inside the city limits. A business is named only where we read at least eight of its recent reviews, and only the ones answering the most are named; the rest of a market appears as a distribution with its denominator. Chains are counted but never named. Nothing is ranked on star rating. Northbrook, IL has a population of 34,642 and a median household income of $155,321 (US Census) — context for the town, not a predictor of its reviews.