Dermatology stands apart from every other trade in this section. The median dermatology practice among the businesses someone searching in Northbrook, IL is shown carries 203.5 Google reviews, and the three most-reviewed carry 1149, 1122 and 793. No other trade in this section has a median above 88: plastic surgery sits at 88, day spas at 70, and massage at 27. On replies, the three dermatologists answering the most had each replied to most of their recent reviews. The Derm - Glenview answered 10 of its 10 most recent, Deerfield Dermatology 9 of 10, and Steven Deliduka, MD, FAAD 8 of 10.
In med spas, the listing with the most reviews and the business answering the most are not the same. The most-reviewed med spa we read carries 810 reviews. The top replier, Dr. Julia Milman Aesthetic Medicine, carries 324 reviews and had answered 9 of its 10 most recent; the same practice also appears among the plastic surgery results, with the same 9 of 10. DK Aesthetics Highland Park answered 7 of 10 on a listing of 87 reviews. In plastic surgery, Warner Aesthetic & Reconstructive Institute carries 524 reviews, the most of any plastic surgery listing we read, and answered 9 of its 10 most recent. Melamed Weight & Wellness answered 10 of 10 on a listing of 112, and in IV therapy Laccura Medical Spa answered 8 of 10 on 298.
Kodam K Beauty Head Spa appears in both the day spa and massage results. Its 237 reviews make it the most-reviewed listing we read in each of those two trades, and it had answered 9 of its 10 most recent. Among day spas, Hand & Stone Massage and Facial Spa answered 7 of 10 on 209 reviews. Among massage businesses, Massage Saranity & Lymphatic Drainage Center and Elements Massage Glenview, IL each answered 8 of 10, on 200 and 166 reviews.
Median ratings run between 4.85 and 5 for all seven trades here. The typical measured business in this catchment had answered 75 percent of its recent reviews, a figure taken across 57 businesses.
What to do about it
Look at your own last 10 Google reviews and count how many carry a reply. That is the same measure used above, and it puts you on the same scale as the named businesses: 10 of 10 for The Derm - Glenview and Melamed Weight & Wellness, 9 of 10 for Kodam K Beauty Head Spa and Dr. Julia Milman Aesthetic Medicine, 8 of 10 for Laccura Medical Spa.
If your count is lower, the fix is a habit rather than a project. Answer each new review as it arrives, in two or three plain sentences, in your own voice. Thank the person, mention something specific they said, and keep treatment details and anything about the client's health out of it. For a critical review, acknowledge it, give a way to reach you directly, and leave the conversation there. A reply is the one part of a review you write, and it sits on your listing under your name.
Day spas
| # | Business | Answered | Reviews | Rating |
|---|---|---|---|---|
| 1 | Kodam K Beauty Head Spa | 9 of 10 | 237 | 5 |
| 2 | Hand & Stone Massage and Facial Spa | 7 of 10 | 209 | 4.3 |
| 3 | Antalee Med Spa | 3 of 10 | 138 | 4.9 |
Massage
| # | Business | Answered | Reviews | Rating |
|---|---|---|---|---|
| 1 | Kodam K Beauty Head Spa | 9 of 10 | 237 | 5 |
| 2 | Massage Saranity & Lymphatic Drainage Center | 8 of 10 | 200 | 5 |
| 3 | Elements Massage Glenview, IL | 8 of 10 | 166 | 4.6 |
Med spas
| # | Business | Answered | Reviews | Rating |
|---|---|---|---|---|
| 1 | Dr. Julia Milman Aesthetic Medicine | 9 of 10 | 324 | 5 |
| 2 | DK Aesthetics Highland Park | 7 of 10 | 87 | 5 |
| 3 | New Image Works | 2 of 10 | 810 | 4.9 |
IV therapy
| # | Business | Answered | Reviews | Rating |
|---|---|---|---|---|
| 1 | Laccura Medical Spa | 8 of 10 | 298 | 5 |
| 2 | Immense Wellness & Med Spa | 1 of 10 | 360 | 5 |
Weight-loss clinics
| # | Business | Answered | Reviews | Rating |
|---|---|---|---|---|
| 1 | Melamed Weight & Wellness | 10 of 10 | 112 | 4.9 |
| 2 | Beauty With Bubbly Med Spa | 1 of 10 | 565 | 4.9 |
Dermatology
| # | Business | Answered | Reviews | Rating |
|---|---|---|---|---|
| 1 | The Derm - Glenview | 10 of 10 | 793 | 4.6 |
| 2 | Deerfield Dermatology | 9 of 10 | 1149 | 4.8 |
| 3 | Steven Deliduka, MD, FAAD | 8 of 10 | 552 | 4.9 |
Plastic surgery
| # | Business | Answered | Reviews | Rating |
|---|---|---|---|---|
| 1 | Warner Aesthetic & Reconstructive Institute | 9 of 10 | 524 | 4.9 |
| 2 | Dr. Julia Milman Aesthetic Medicine | 9 of 10 | 324 | 5 |