Hair, nails & barbering in Northbrook, IL

We read 60 businesses across 3 trades — the businesses someone searching in Northbrook, IL is shown — and recorded what their Google reviews look like.

Measured 2026-09-24 from public Google listings. Ranked on reply behaviour, never on star rating.

Among the barbershops someone searching in Northbrook, IL is shown, the shop that had answered the most of its recent reviews had answered 3 of 10. That is Northbrook Barber Shop, with 243 reviews on its listing; LUI’S Barber Shop On Willow, with 292, had answered 2 of its 10 most recent. Those two figures describe those two shops only, not the rest of the 20 barbershops we read.

The salon leaders look different. Among the 20 hair salons we read, Charles Ifergan Salon - Deerfield had answered 10 of its 10 most recent reviews, Tricoci Salon & Spa - Deerfield 9 of 10 and Vuitton Salon 8 of 10. Among the 20 nail salons, Josie Nail Spa answered 10 of 10, 312 Nails & Spa Northbrook 9 of 10 and Pala Nails & spa 8 of 10. These figures describe those named businesses only; we are not describing the rest of either trade.

The reply figures above cover each business's most recent 10 reviews. The listing totals are a separate measure, covering each listing's whole history. The median barbershop we read carries 66 reviews, the median hair salon 94 and the median nail salon 61. The largest listing among the businesses in this section, at 982 reviews, is a nail salon; the most-reviewed hair salon carries 503 and the most-reviewed barbershop 447. The median rating is 4.8 for both barbershops and hair salons, and 4.6 for nail salons.

For a wider reference point, we measured replies for 57 businesses in this catchment, and the typical one had answered 75% of its recent reviews.

What to do about it

If you cut hair here, note the figure: among the barbershops we read, answering 3 of the last 10 reviews was enough to be the barbershop answering the most. A shop that replies to each new review, in its own words, would be answering more of its last 10 than that.

If you run a hair or nail salon, the named leaders are answering 8, 9 or 10 of their last 10. Start with your own most recent 10 reviews, count how many carry a reply, and answer the ones that do not. Keep each reply short and specific to what the customer said, thank people for the good ones, and for a critical one say plainly what you heard and how to reach you. A reply is the one part of a review you write, and it sits on your listing beside the review itself.

Barbershops

20 read · median 66 reviews · median rating 4.8

#BusinessAnsweredReviewsRating
1Northbrook Barber Shop3 of 102434.7
2LUI’S Barber Shop On Willow2 of 102924.9

Hair salons

20 read · median 94 reviews · median rating 4.8

#BusinessAnsweredReviewsRating
1Charles Ifergan Salon - Deerfield10 of 101344.7
2Tricoci Salon & Spa - Deerfield9 of 102084.6
3Vuitton Salon8 of 103494.9

Nail salons

20 read · median 61 reviews · median rating 4.6

#BusinessAnsweredReviewsRating
1Josie Nail Spa10 of 102814.7
2312 Nails & Spa Northbrook9 of 101934.3
3Pala Nails & spa8 of 101824.9
More in Northbrook

The other groups we read in Northbrook, IL

Same Northbrook search, different trades — 420 more businesses read across 6 groups.

Food & drink

120 businesses read across 6 trades · every trade had someone answering

Spa & aesthetics

140 businesses read across 7 trades · every trade had someone answering

Fitness & wellness

40 businesses read across 2 trades · 1 where nobody had answered a recent review

Dental & orthodontics

40 businesses read across 2 trades · every trade had someone answering

Pets

60 businesses read across 3 trades · every trade had someone answering

Shops & studios

20 businesses read across 1 trade · every trade had someone answering

Every trade in Northbrook →

How it works

  1. Run the free audit. We read your public Google reviews and replies and send you the numbers: reply rate, the reviews still waiting for an answer, and the oldest of them — with the table on this page to put them beside.
  2. Claim your page. Pick your listing, and your QR card and short link are ready to print — from your own phone, no onboarding call.
  3. Get the weekly email. Every new review with its reply drafted, private feedback that came in, and the short list of what to fix on your listing and site.
  4. Approve, and that’s it. You press approve on the replies you like. The rest — the card, the page, the measuring — runs on its own.

What you get

Your review page

A printed QR card and a short link that open every review option — Google, Tripadvisor, Facebook — capture the customer’s email, and give an unhappy customer a private word first. About four minutes to a printable QR.

Reviews handled

Every new review on your platforms, with the reply drafted in your voice, in one weekly email. Negative ones first. You approve, edit or skip; nothing posts without you.

Local standing

Where you rank around your shop, what competitors are doing, what changed on your listing — with the exact fix for each. Recommendations can lead to better rankings and more visibility; no tool can promise a position, including ours.

What hair, nails & barbering businesses around Northbrook, IL do with their reviews
TradeMedian reviewsBest answeredYou
Barbershops663 of 10the audit fills this in
Hair salons9410 of 10the audit fills this in
Nail salons6110 of 10the audit fills this in
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