We read 20 tattoo studios among the businesses someone searching in Northbrook, IL is shown, and the two answering the most of their recent reviews are worth naming. Fancy Shmancy PMU Clinic had replied to 7 of its 10 most recent reviews, on a listing that carries 146 reviews in total. LaserAway Northbrook had replied to 4 of its 10 most recent reviews, on a listing that carries 651. Both are doing the part of the job that sits entirely with the owner.
On the whole-history numbers, the median tattoo studio we read carries 62 Google reviews and a median rating of 4.95 stars. The three most-reviewed listings among the studios we read carry 1,122, 651 and 525 reviews. Those counts and that rating are lifetime figures for each listing; they say nothing about when the reviews arrived.
The reply figures cover a different window. Answered-of-ten is drawn from each listing's most recent reviews only, so it describes what an owner has done with the latest handful, not with everything on the page. A listing's review count and rating tell you nothing about its reply record, and the reverse is also true. That is why this section keeps the two apart.
For a reference point beyond this one trade, the typical business we measured around Northbrook, across 57 businesses, all trades together, had answered 75 percent of its recent reviews. That figure is a share across all of those trades, not a tattoo-studio number, so it works as a yardstick for your own listing rather than as a description of the studios above. Of the 480 businesses we read here in total, this section covers only the tattoo studios.
What to do about it
Open your own Google listing and look at your 10 most recent reviews. Note how many of them have a reply from you. Put that count beside Fancy Shmancy PMU Clinic's 7 of 10 and LaserAway Northbrook's 4 of 10, and beside the 75 percent the typical business we measured here had answered.
You do not write the review, but you do write the reply. Keep it short and specific: thank the person, mention the piece or the artist if they did, and sign it as the studio. For a critical review, answer calmly, say what you can address, and give a direct way to reach you. Then check for new reviews on a set day each week and answer each one, so the most recent reviews on your listing always carry your side of the conversation.
Tattoo studios
| # | Business | Answered | Reviews | Rating |
|---|---|---|---|---|
| 1 | Fancy Shmancy PMU Clinic | 7 of 10 | 146 | 5 |
| 2 | LaserAway Northbrook | 4 of 10 | 651 | 4.9 |