Among the nail salons someone searching in Oakland, CA is shown, NT NAILS EMERYVILLE and VT Nails Spa each answered 10 of their last 10 reviews. Every one of those recent reviews got a reply from the owner. That is the clearest thing in this section, and it is a measurement of the most recent handful of reviews on each listing, not of the whole listing.
We read 20 nail salons in this catchment. The median one carries 127.5 reviews, and the median rating is 4.5 stars. The three most-reviewed listings carry 850, 331 and 198 reviews. Those are whole-listing totals, counted across each listing's entire history. VT Nails Spa's listing carries 173 reviews. NT NAILS EMERYVILLE's carries 331, the second-largest among the nail salons we read.
The largest listing among the nail salons we read belongs to Simply Green Day Spa, at 850 reviews. Separately, on its most recent 10 reviews, the owner replied to 1. The review count and the reply figure are two different measures over two different windows, and in this section they point at different businesses: the biggest listing is one business, and the two salons at 10 of 10 are others. A large pile of reviews is something customers build. A reply is the one part of that exchange the owner writes.
For context, the benchmark measured here is 68%: the share of recent reviews a typical measured business answered. That figure is measured across 35 businesses from all trades together, not nail salons alone, so it is a reference point rather than a nail-salon standard. The nail-salon figures above are the named businesses' own.
What to do about it
Pull up your Google listing and count how many of your last 10 reviews have a reply from you. Every reply figure on this page is counted the same way. NT NAILS EMERYVILLE and VT Nails Spa are at 10 of 10; the benchmark measured here, across all trades together, is 68%.
If your count is low, you do not need to go back through your whole history. Start with the next review that arrives and answer it, then the one after that. Keep each reply short: thank the person, mention the specific thing they wrote about, and sign it the way you would sign a note at the front desk. Answer the good reviews as well as the mixed ones. After your next 10 reviews, count again.
Nail salons
| # | Business | Answered | Reviews | Rating |
|---|---|---|---|---|
| 1 | NT NAILS EMERYVILLE | 10 of 10 | 331 | 4.7 |
| 2 | VT Nails Spa | 10 of 10 | 173 | 4.6 |
| 3 | Simply Green Day Spa | 1 of 10 | 850 | 4.7 |