Among the tattoo studios someone searching in Oakland, CA is shown, the two that answer the most of their reviews also hold two of the three largest listings among the 20 we read. Future Ink Tattoo & Supply answered 10 of its last 10 reviews and carries 148 reviews in total. Temple Tattoo 13 answered 9 of its last 10 and carries 172. Those are two different measures: the reply figure covers only each studio's most recent ten reviews, while the totals cover each listing's whole history. On these two listings, a large review count and a written reply sit side by side.
For the trade as a whole, we have single figures rather than a spread. The median tattoo studio we read carries 51.5 reviews and has a median rating of 4.8. The three most-reviewed carry 613, 172 and 148. A median rating of 4.8 describes the typical listing's stars; it says nothing about whether the owner wrote anything back underneath them.
A third studio, Ink addiction Oakland tattoos and piercing, answered 3 of its last 10 reviews on a listing of 115. Together, those three are the studios we could measure answering the most of their recent reviews. We can't see how the other studios we read handled theirs, and not every studio could be measured, so nothing in this section is a claim about them. What we can show is that among the tattoo studios we read, replying is something named owners do, at 10 of 10, 9 of 10 and 3 of 10.
For a reference point, the benchmark measured here is 68: a typical measured business answered 68 percent of its recent reviews. That figure is measured across 35 businesses in all trades together, not tattoo studios alone. Future Ink Tattoo & Supply at 10 of 10 and Temple Tattoo 13 at 9 of 10 both sit above it on their last ten reviews.
What to do about it
Count how many of your last 10 reviews carry a reply from you. That is the same measure behind every reply figure above, and it is the one number on your listing that is entirely yours to move. Among the tattoo studios we read, Future Ink Tattoo & Supply answered 10 of 10 and Temple Tattoo 13 answered 9 of 10, so the figure to hold yourself against is set by studios in your own trade, and the benchmark of 68 sits beside it for all trades together.
If your count is low, start with the newest review and work backward, then answer each new one as it arrives. Keep every reply short and specific to what the customer wrote: the piece, the artist, the aftercare. Thank the good ones by name where you can, and answer the critical ones calmly and briefly without arguing. You do not write the review, but you do write the reply.
Tattoo studios
| # | Business | Answered | Reviews | Rating |
|---|---|---|---|---|
| 1 | Future Ink Tattoo & Supply | 10 of 10 | 148 | 5 |
| 2 | Temple Tattoo 13 | 9 of 10 | 172 | 4.8 |
| 3 | Ink addiction Oakland tattoos and piercing | 3 of 10 | 115 | 4.4 |