We read 480 businesses that someone searching in Naperville, IL is shown, across 24 trades. The reply benchmark here was measured locally, on 63 businesses: the typical one had answered 74% of its most recent reviews. That is the headline for this page. Replying to reviews is not an unusual act in this catchment. It is measured, and the typical figure is high.
The named figures in the practice trades show what that looks like. In IV therapy, all three businesses we list as leaders answered 10 of 10: LifeSculpt, IVme Wellness + Aesthetics Naperville and RADIANT a medspa. Among dentists, Naperville Dental Specialists and Ogden Dental each answered 10 of 10, on listings of 1,182 and 1,042 reviews. In dermatology, Basko Dermatology: Dr. Juliana Basko-Plluska answered 10 of 10 on 1,442 reviews, and Premier Dermatology - Naperville 9 of 10 on 1,384. Dino Mendez Plastic Surgery - Naperville and Danada Veterinary Hospital each answered 10 of 10 as well.
The walk-in trades carry named figures of the same kind. Noelli's answered 10 of 10 among the bakeries we read, Tricoci Salon & Spa - Naperville 10 of 10 among hair salons, Athena Nail Spa 10 of 10 among nail salons, and Relax Massage 10 of 10 among massage businesses. Sweetwaters Coffee & Tea and Delah Coffee Naperville answered 9 of 10 each among coffee shops, and Max Mood Barbershop Naperville 9 of 10 among barbershops. Among restaurants, Lazy Dog Restaurant & Bar answered 8 of 10 on a listing of 3,996 reviews, and La Sorella di Francesca 7 of 10 on 2,781. Among food trucks, the leader we list, Da Pizza Company – Pizzeria & Food Trucks, answered 2 of 10.
Listing size is a separate measure, taken over each listing's whole history. The median restaurant we read carries 809.5 reviews and the median bar 527.5; the most-reviewed bar we read carries 10,613. At the other end of our data, the median massage business carries 37 reviews, the median food truck 59.5 and the median pet-boarding business 61.5. The median rating is 5 for the med spas, IV therapy businesses and chiropractors we read, and 4.45 for bars.
What to do about it
The number to hold yourself against is the one measured here: the typical measured business around Naperville had answered 74% of its recent reviews. The named businesses above show it being done on a listing of 44 reviews (YIN MASSAGE, 9 of 10) and on one of 3,996 (Lazy Dog Restaurant & Bar, 8 of 10), so listing size is not what decides it.
Open your Google listing and look at your 10 most recent reviews. Note how many of them have a reply from you. Answer the ones that do not, the critical ones included, in a few plain sentences that respond to what that customer actually said, written in your own voice. You do not write the review, but you do write the reply. After that, answer each new review as it arrives, and check your own count of 10 against the 74% figure on this page.
Food & drink in Naperville, IL
Among the bakeries someone searching in Naperville, IL is shown, Noelli's had answered 10 of its 10 most recent reviews. Every one. Cinnaholic answered 7 of 10 and DeEtta's Bakery 2 of 10. Those are the three bakeries answering the most out of the 20 we read, and they are the only ones we can speak for. The median bakery we read carries 117.5 reviews and a 4.8 median rating.
The coffee shops show a similar pair at the top. Sweetwaters Coffee & Tea and Delah Coffee Naperville each answered 9 of their 10 most recent reviews, on listings of 545 and 500 reviews. Both also appear among the cafés we read, where Colonial Cafe - Naperville answered 5 of 10. Qamaria Yemeni Coffee Shop, whose listing holds 789 reviews, had also replied to a recent review: 1 of 10. The median coffee shop we read carries 161 reviews; the median café, 253.
| Trade | Median reviews | Median rating | Answers reviews best | Answered |
|---|---|---|---|---|
| Restaurants | 809.5 | 4.6 | Lazy Dog Restaurant & Bar | 8 of 10 |
| Cafés | 253 | 4.7 | Sweetwaters Coffee & Tea | 9 of 10 |
| Coffee shops | 161 | 4.7 | Sweetwaters Coffee & Tea | 9 of 10 |
| Bars | 527.5 | 4.45 | Lazy Dog Restaurant & Bar | 8 of 10 |
| Bakeries | 117.5 | 4.8 | Noelli's | 10 of 10 |
| Food trucks | 59.5 | 4.8 | Da Pizza Company – Pizzeria & Food Trucks | 2 of 10 |
Hair, nails & barbering in Naperville, IL
Max Mood Barbershop Naperville turns up twice in this section: among the barbershops and among the hair salons someone searching in Naperville, IL is shown. In both lists it had answered 9 of its 10 most recent reviews, on a listing carrying 613 reviews. Among the hair salons it sits beside Tricoci Salon & Spa - Naperville, which had answered 10 of 10 on a listing of 531 reviews, and Charizma Salon & Spa, which had answered 3 of 10 on a listing of 538.
The nail salons we read hold the biggest review counts in this section. The three most-reviewed carry 1,062, 903 and 797 reviews. Nail Lounge, the listing with 903, had answered 8 of its 10 most recent reviews. Athena Nail Spa had answered 10 of 10 on a listing of 558, and Glo Nail Lounge had answered 3 of 10 on a listing of 510. Among the barbershops, the three most-reviewed carry 677, 613 and 497 reviews; Max Mood is the 613, and Master Cuts Naperville, at 497, had answered 1 of 10.
| Trade | Median reviews | Median rating | Answers reviews best | Answered |
|---|---|---|---|---|
| Barbershops | 240 | 4.9 | Max Mood Barbershop Naperville | 9 of 10 |
| Hair salons | 209 | 4.8 | Tricoci Salon & Spa - Naperville | 10 of 10 |
| Nail salons | 192.5 | 4.7 | Athena Nail Spa | 10 of 10 |
See every hair, nails & barbering business we read in Naperville →
Spa & aesthetics in Naperville, IL
Among the IV therapy businesses someone searching in Naperville, IL is shown, the three we recorded as leaders each answered 10 of their 10 most recent reviews: LifeSculpt, IVme Wellness + Aesthetics Naperville and RADIANT a medspa. The weight-loss clinics show the same top line, with LifeSculpt, Metabolic Weight Loss Centers and IVme Wellness + Aesthetics Naperville each at 10 of 10. LifeSculpt also appears among the med spas at 10 of 10, alongside VIO Med Spa | Naperville, also at 10 of 10. One listing is credited in three of the seven trades in this section.
Dermatology has the highest median review count among the trades in this section. The median dermatology practice we read carries 412 reviews, and the three most-reviewed carry 1,442, 1,384 and 788. Basko Dermatology: Dr. Juliana Basko-Plluska, at 1,442 reviews, is the largest listing among the spa and aesthetics businesses in this section. Looking only at recent reviews, it answered 10 of 10, Premier Dermatology - Naperville answered 9 of 10, and Bharati Chittineni, MD, FAAD answered 9 of 10. In plastic surgery, where the median listing we read carries 101.5 reviews, Dino Mendez Plastic Surgery - Naperville answered 10 of its 10 most recent, and Center for Cosmetic & Laser Surgery and Contour Plastic Surgery and MedSpa | Revive each answered 9 of 10.
| Trade | Median reviews | Median rating | Answers reviews best | Answered |
|---|---|---|---|---|
| Day spas | 98 | 4.8 | Am Perfect Head & Scalp Spa | 9 of 10 |
| Massage | 37 | 4.8 | Relax Massage | 10 of 10 |
| Med spas | 168 | 5 | LifeSculpt | 10 of 10 |
| IV therapy | 69 | 5 | LifeSculpt | 10 of 10 |
| Weight-loss clinics | 94 | 4.9 | LifeSculpt | 10 of 10 |
| Dermatology | 412 | 4.8 | Basko Dermatology: Dr. Juliana Basko-Plluska | 10 of 10 |
| Plastic surgery | 101.5 | 4.8 | Dino Mendez Plastic Surgery - Naperville | 10 of 10 |
Fitness & wellness in Naperville, IL
The Edge Fitness Clubs and Evolve Chiropractic of Naperville had each answered 10 of their 10 most recent Google reviews. Among the gyms and chiropractors someone searching in Naperville, IL is shown, those two had not left a single recent review without a reply.
We read 20 gyms around Naperville, IL. The median gym we read carries 168 reviews and a 4.7 rating, and the three most-reviewed carry 1,479, 652 and 636. The Edge Fitness Clubs, whose listing holds 557 reviews, answered 10 of its 10 most recent. MPG Fitness 24/7- Fox Valley, whose listing holds 636 reviews, had answered 1 of its 10 most recent. Those are the two gyms we can name; we can't see how the other gyms we read handle their reviews.
| Trade | Median reviews | Median rating | Answers reviews best | Answered |
|---|---|---|---|---|
| Gyms | 168 | 4.7 | The Edge Fitness Clubs | 10 of 10 |
| Chiropractors | 90.5 | 5 | Evolve Chiropractic of Naperville | 10 of 10 |
See every fitness & wellness business we read in Naperville →
Dental & orthodontics in Naperville, IL
Among the 20 dentists we read around Naperville, the three listings with the most Google reviews are also the three answering the most of their recent ones. Smile Obsession - Naperville carries 1,192 reviews, Naperville Dental Specialists 1,182 and Ogden Dental 1,042. Looking only at each one's 10 most recent reviews, Naperville Dental Specialists and Ogden Dental had answered 10 of 10, and Smile Obsession - Naperville had answered 8 of 10. That is a reply on nearly every recent review, on listings of that size.
The median dentist we read carries 349.5 reviews on its listing, with a median rating of 4.85. Those two figures cover the whole history of each listing. They say what a typical listing among these 20 holds, not how any single practice compares, and they carry no information about replies.
| Trade | Median reviews | Median rating | Answers reviews best | Answered |
|---|---|---|---|---|
| Dentists | 349.5 | 4.85 | Naperville Dental Specialists | 10 of 10 |
| Orthodontists | 211.5 | 4.9 | Frey Orthodontics | 9 of 10 |
See every dental & orthodontics business we read in Naperville →
Pets in Naperville, IL
One name appears twice in this section. PetSuites Naperville is among the businesses answering the most of their recent reviews in both pet grooming and pet boarding, having replied to 7 of its 10 most recent reviews. We read 20 businesses in each of three pet trades, grooming, boarding and veterinarians, drawn from the businesses someone searching in Naperville, IL is shown. Across the 63 businesses we measured in this catchment, the typical one answered 74% of its recent reviews.
Among the 20 groomers we read, PurrFurred Pet Styling - Naperville had answered all 10 of its most recent reviews, and it also carries the most reviews of any groomer we read, at 544. EarthWise Pet answered 7 of 10, on a listing of 455 reviews. Over each listing's whole history, the median groomer we read carries 127 reviews, and the median rating is 4.9.
| Trade | Median reviews | Median rating | Answers reviews best | Answered |
|---|---|---|---|---|
| Pet grooming | 127 | 4.9 | PurrFurred Pet Styling - Naperville | 10 of 10 |
| Pet boarding | 61.5 | 4.9 | Paws In Paradise | 10 of 10 |
| Veterinarians | 216 | 4.7 | Danada Veterinary Hospital | 10 of 10 |
Shops & studios in Naperville, IL
New Hope Tattoo had answered 9 of its 10 most recent Google reviews. That is the standout figure among the tattoo studios someone searching in Naperville, IL is shown. We read 20 of those studios, and New Hope Tattoo is one of two we can name that had answered a recent review. The other is TATTOO HOUSE, which had answered 1 of its 10 most recent.
The listings themselves carry weight. The median tattoo studio we read holds a 4.9 rating on 81 Google reviews. The three most-reviewed studios we read carry 593, 518 and 492 reviews, and the 593 belongs to TATTOO HOUSE. New Hope Tattoo's listing carries 353. A median is one number, though: it says where the middle studio sits, not how the other studios we read compare with it.
| Trade | Median reviews | Median rating | Answers reviews best | Answered |
|---|---|---|---|---|
| Tattoo studios | 81 | 4.9 | New Hope Tattoo | 9 of 10 |
Method
Every figure comes from public Google listings — the businesses and owner replies any customer can see — read on 2026-09-24. Counts describe the businesses someone searching in Naperville, IL is shown, which is the competitive set a customer actually chooses from, not a register of businesses inside the city limits. A business is named only where we read at least eight of its recent reviews, and only the ones answering the most are named; the rest of a market appears as a distribution with its denominator. Chains are counted but never named. Nothing is ranked on star rating. Naperville, IL has a population of 149,424 and a median household income of $150,937 (US Census) — context for the town, not a predictor of its reviews.